Digital Marketing: Online Strategies to Promote Brands, Products, or Services.

All marketing initiatives that use electronic devices and the internet to communicate with both present and potential clients are included in the category of digital marketing. To reach target consumers, it makes use of a variety of digital platforms, including websites, mobile applications, email, social media, and search engines. Promoting companies, goods, or services and interacting with clients through individualized and engaging experiences are the main objectives. Search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and other methods are frequently used in digital marketing plans. Because of its dynamic nature, organizations can maximize efficacy and return on investment in the always changing digital world by analyzing and adapting campaigns in real-time.