Inside Taylor Swift’s ‘Tortured Poets Department’ Spotify Pop Up | All Access | Billboard News
Taylor Swift's upcoming album, ‘The Tortured Poets Department’ has everyone excited, and fans can't wait to uncover the hidden meanings and Easter eggs within her Spotify pop up, The Tortured Poets Department Library.
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00:00 This is crazy. I mean, what Spotify has done is also so beautiful.
00:04 The energy here is beautiful. Swifties are the best people in the world.
00:07 So many Swifties. Lyrics and Easter eggs?
00:11 It's Tetris with Billboard and Spotify is helping us celebrate the Torture Poets Department.
00:15 Taylor Swift, what are you telling us? We try to find out in Billboard All Access.
00:21 You wouldn't believe the line at the Grove, as Spotify enticed Swifties with a mission
00:26 before Friday's release of the Torture Poets Department.
00:30 I cannot wait. I actually can't believe it's already coming out.
00:32 We just saw you at Coachella, Taylor.
00:34 I literally can't wait. This woman's a genius.
00:37 She is a genius.
00:39 20 new songs, hopefully some music videos, merch. It's going to be amazing.
00:44 Fans grabbed bookmarks and a card where they could pick the song they're most excited for
00:48 and then deposit it at the library pop-up.
00:51 And in addition to hidden lyrics and titles, they also had a photo op to commemorate the moment.
00:57 And what are the Easter eggs here? I gotta find them.
00:59 There's a lot of twos. There's a lot of Easter eggs that lead to the number two.
01:03 And I don't know what that means, but I'm shaking once again.
01:06 I saw the December 13th sign over there. And then I also saw a journal that said "Us"
01:12 and it was like hidden behind something.
01:14 And I really wanted to go in there and see if it was a journal about her and Travis, but who knows.
01:19 All the typewriters, the tambourines, which means there's going to be definitely some instrumental music in here.
01:24 The pins on Florida, particularly Miami, I think is quite an interesting Easter egg
01:28 because she does have shows there later this year.
01:30 And the pens, there's no, I believe, glitter gel pen, which usually indicates pop songs, Be Jeweled, etc.
01:37 So I think that does indicate the vibe of the album.
01:39 More rock, more longer songs, ever more red. That's my guess.
01:44 We find out what it all means on Friday.
01:47 (upbeat music)
01:49 (upbeat music)