Dollar Tree Raises Maximum Price to $7 to Attract Higher-Income Shoppers
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Dollar Tree announced it will increase its maximum price point in stores to $7, up from the previous cap of $5. Higher-priced items will include food, pet care, and personal care products, though not all items will reach $7. Dollar Tree saw its customer demographics trend towards higher income brackets over $125,000 annually. The company will close approximately 600 Family Dollar locations this year and 400 more over the coming years. Local reports provided examples of Family Dollar store closures in various cities and states.
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