Unclickable | movie | 2024 | Official Trailer - video Dailymotion

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A former tech executive gathers a team of software developers in the basement of an undisclosed location. They set out t | dG1feVpnemp0ek1hUEE

Transcript

00:00 (dramatic music)

00:02 - Over the next few months,

00:06 we are going to try and experiment.

00:08 We are going to set up our very own ad fraud operation.

00:12 An operation that could potentially scale

00:17 to generate millions in fraudulent revenue.

00:20 - If you're asking how big ad fraud is,

00:23 it's like asking how big is the illegal drug market

00:27 in the US?

00:27 - It's hard to even take a wild guess

00:30 at how much money is being generated for criminals.

00:32 - I've seen everything from 33 billion to 60 billion.

00:36 - How much money we get is really controlled by us.

00:38 - How much was lost to ad fraud at Uber?

00:42 - $200 million paid off to basically criminals.

00:45 - None of us had seen anything like it.

00:48 - They have botnets,

00:49 so it looks like they have an audience.

00:51 - Fake views, fake clicks.

00:53 - Stop clicking on the ads to get money.

00:54 - They need content,

00:55 and now they can put ads on that site.

00:59 - We're escaping an article from a news site.

01:01 - I saw ads for some of the biggest brands in the world

01:04 juxtaposed against this extremist, hateful content.

01:07 Brands today don't have a clue

01:09 whether ads are appearing.

01:10 - Two sites to 20 sites,

01:12 all making $1,000 a day.

01:14 You just turn this dial,

01:16 and then the money just starts pouring in.

01:18 - That was easy.

01:20 - Facebook says they're showing these ads

01:22 to people somewhere.

01:23 - All of the clicks through were not real people.

01:26 I was able to see this in the Facebook analytics,

01:28 and it's quite clear.

01:30 I don't understand why you wouldn't stop fraud like that.

01:33 - The lax security can earn Google money.

01:36 At the same time,

01:36 it is stealing money from some of the poorest people

01:40 in the world.

01:40 (speaking in foreign language)

01:43 - There's now some victims that we didn't expect before.

01:46 The dollars are flowing away

01:47 from legitimate news publications.

01:51 - It's a information versus disinformation issue.

01:53 - Our democratic institutions are undergoing a stress test.

01:59 (dramatic music)

02:02 (upbeat music)

02:04 (upbeat music)

Unclickable | movie | 2024 | Official Trailer

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