Cuba: International cigar sales soared 31% in 2023

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International sales of Cuban cigars, the island's most emblematic product, soared 31% in 2023 due to increased demand for luxury products, according to the country's leading tobacco exporter. teleSUR

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00:00 International sales of Cuban cigars, the island nation's most emblematic export, soared 31%

00:06 last year as global demand rises for luxury products, the country's main tobacco exporter

00:12 representatives said on Monday. According to Jorge Pérez Martel, commercial vice president of Havana's

00:19 S.A., the increase represented a turnover of US$721 million in 2023.

00:27 For his part, José María López Insuáure, the company's vice president in charge of development,

00:34 assured that with the end of the pandemic, the luxury market in general and the consumption

00:40 of premium cigars in particular have seen very strong growth in demand in all regions.

00:46 He said that the development of the high-end specialized products

00:49 and limited and exclusive editions were among the main drivers of this growth.

00:55 "This year is really a record year for the festival. It is a record year because in 2023,

01:05 we reached a record revenue figure of US$721 million, which represents a 31% growth compared to 2022."

01:13 "Production has already started to rise slightly, not in terms of value, but in terms of units,

01:20 because in terms of value it has risen a lot. It has already started to rise,

01:24 and we are not able to meet the demand because demand has been multiplying."

01:28 "We have a final short break coming up, but before we go,

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