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00:00 The growth rate will be around 43% in total exports.
00:05 We aim to double the number of exports in 2024.
00:09 Did you add new markets at the end of last year?
00:13 What is your plan for 2024?
00:15 We are reaching 35 countries worldwide.
00:20 At the beginning of 2024, we added some markets
00:24 in the form of a full distribution model.
00:27 We will expand markets in the Middle East and Africa
00:31 in Phase 1 in 2024.
00:33 The rest of the regions will be included in our expansion plan.
00:37 The company's expansion plan included
00:40 the recent price increase,
00:43 the price increase rate,
00:45 and whether all products have been exported.
00:47 And also, how much will it cover
00:49 part of the operating costs?
00:51 We are trying to be very careful
00:53 in increasing our prices.
00:55 We are trying to increase the costs
00:57 as much as possible.
00:59 We cannot cover all the costs,
01:01 but during the last period,
01:03 there was an increase in the prices
01:05 between 10% and 15% during this year.
01:07 This is to cover the production costs.
01:09 What about expansion, Mr. Mohamed?
01:11 As I said, we are targeting 5 countries
01:14 in Phase 1 in the Middle East and Africa.
01:17 We are aiming to have a full distribution model.
01:21 We are not just exporting small shipments,
01:24 but we will have our own warehouses.
01:26 Johaina will be strong in the 5 countries
01:29 we are targeting as Phase 1.
01:31 These countries will be Libya,
01:33 some in North Africa,
01:35 and the Gulf.
01:37 These are the markets in North Africa and the Gulf.
01:39 Why does Libya still have many political problems?
01:41 Libya is a market that is very weak in trade.
01:44 We did not face any problems in our operations.
01:47 There are many similarities with the Egyptian market.
01:50 The brand Johaina is very popular.
01:52 It was the market leader in the Libyan market 10 years ago.
01:55 We are targeting to be strong in this market
01:58 because it is a big market
02:00 and the consumption is very high in milk and dairy products.
02:02 What does support the company's products in the foreign markets?
02:05 First, the pricing policy is targeting
02:08 to see the price of our product
02:10 on the chart compared to the competitors.
02:12 We are doing marketing campaigns
02:14 targeting the consumer
02:16 in the language they speak in each country
02:18 we are working in.
02:20 Is the cost of operation increasing?
02:22 Is the price of products increasing?
02:24 Even the part that is exported
02:26 and not only in the local market.
02:28 Does it affect our competition in the foreign markets?
02:32 Let me tell you with all clarity
02:34 that the strategy of Johaina in 2024
02:36 is the priority for the export sector.
02:38 We are targeting to expand
02:40 and put all our efforts and investments
02:42 to succeed in the export sector.
02:44 Even if it comes to profit,
02:46 we will invest in the sector to succeed
02:48 because this will lead us to source the dollars
02:50 we need to continue
02:52 to pay our foreign exports
02:54 to the local market.
02:56 How much does the export sector contribute
02:58 in the total sales of the group?
03:00 During 2023,
03:02 it contributed 8% of the total sales of the company.
03:04 We are aiming to double the size of the business
03:06 and over the next three years
03:08 we will double the size of the business
03:10 compared to the previous year.