Consider This: Madani Rice (Part 2) - RM30 for 10kg, A Feasible Pricing Structure?

Last Wednesday the chairman of the food prices committee under the National Cost-of-Living Action Council announced a plan to combine local white rice and imported white rice into one category, which will be known as Malaysia Madani rice. What implications would this have on Malaysia’s rice supply chain? On this episode of #ConsiderThis Melisa Idris speaks to Datuk Dr Ameer Ali Mydin, Managing Director of the hypermarket & emporium chain, Mydin.