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Taylor Swift Eras Tour leading to a shortage of beads and bracelets
ABC NEWS (Australia)
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2/16/2024
International megastar Taylor Swift’s arrival in Australia is sending fans into a frenzy and concert tickets aren’t the only think sold out. A crafting craze to make friendship bracelets has taken a hold, and plastic beads are now in short supply.
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00:00
An innocuous song lyric that got millions of people into arts and craft.
00:05
I feel like that kind of sparked everyone to start making these friendship bracelets
00:10
and taking them to the concert.
00:12
Preparations are well underway for the arrival of songstress Taylor Swift.
00:15
The global megastar hits Australian shores this week with thousands heading to her Melbourne
00:19
and Sydney shows from Friday.
00:21
In the eight month lead up, superfans have been assembling outfits, learning lyrics and
00:26
crafting friendship bracelets.
00:27
It's become a bit of a trend for the Eras tour.
00:31
You bring them all to the concert and you trade them with other people so everyone gets
00:35
to share around the bracelets that they made.
00:38
The Swifty rite of passage has become so widespread that bead sections in major craft work stores
00:43
are starting to look a bit bare.
00:46
For one bead store owner, the sudden rush came as a surprise.
00:49
As soon as the concerts were announced, we had people come in that weekend looking for
00:55
specific colours, the letters to make their bracelets and then of course being inquisitive,
01:01
I asked them what they were doing and they were quite happy to share.
01:05
While major craft outlets might be struggling with the demand, boutique bead stores like
01:09
this one are relishing the Taytay craze and they'll be selling bracelet kits right up
01:14
until the end game.
01:15
Our sales have been through the roof.
01:17
The kits are amazing sales.
01:20
They're dwarfing any other kit that we have at the moment.
01:24
With Swift arriving this week, the fairy tale will end soon but concert goers couldn't be
01:29
more excited.
01:30
I think that the night before I probably won't be able to sleep very well.
01:33
I'll just be thinking about all of the songs and everything to come.
01:37
So if you have managed to get a last minute ticket, be quick to grab the bracelets before
01:41
they go out of style and stock.
01:44
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