Coke Overcomes , Declining Demand to, Post Strong Q4 Sales.
ABC reports that Coca-Cola posted higher-
than-expected revenue in Q4, as lower
demand in the United States was offset by
growth in Mexico, Germany and other markets.
ABC reports that Coca-Cola posted higher-
than-expected revenue in Q4, as lower
demand in the United States was offset by
growth in Mexico, Germany and other markets.
On February 13, the Atlanta-based beverage
giant said that revenue increased 7% to reach
$10.8 billion between October and December.
On February 13, the Atlanta-based beverage
giant said that revenue increased 7% to reach
$10.8 billion between October and December.
According to analysts polled by FactSet,
the final numbers exceeded
Wall Street's prediction of $10.7 billion. .
Coca-Cola projected 6% to 7%
of full-year organic revenue growth in
2024, down from 12% growth in 2023. .
ABC reports that the company's gains were driven by
sparkling soft drinks, juices and Coca-Cola Zero Sugar,
while demand for sports drinks, coffee and tea fell. .
According to Coca-Cola,
prices increased by 8% in Q4.
The Q4 price increase, combined with double
digit increases in 2023, have driven some
consumers to switch to cheaper store brands.
Meanwhile, the company saw
unit case volumes grow
in other global markets. .
Net income dropped 3%
to reach $1.9 billion,
or about 46 cents per share. .
After posting the Q4 results,
shares in Coke rose nearly
1% in premarket trading.