Kanye West promotes ‘Yeezy’ fashion line in bizarre Super Bowl commercial
- 2 months ago
Win the Super Bowl and drive off in a Hyundai?
While Verizon splashed out a reported $30 million for Beyoncé to star in its splashy Super Bowl 2024 ad (per the Telegraph), Kanye West went in a decidedly different direction for his own commercial, filming it from his cell phone in the backseat of a car.
“Hey y’all, this is Ye and this is my commercial,” he started off the dark, grainy video, flashing his $850,000 custom titanium dentures.
The “Gold Digger” rapper, 46 — who sounds like he’s struggling to speak with his new tooth bling — admitted that because he “spent all the money on the commercial spot” his brand “actually didn’t spend any money on the actual commercial.”
With Super Bowl 2024 commercials running $7 million for a 30-second spot, per the Hollywood Reporter, it seems like Ye didn’t have any cash left for a glossy ad — although the outlet noted that Yeezy’s spot didn’t seem to run in all markets, suggesting he spent less for the commercial.
While Verizon splashed out a reported $30 million for Beyoncé to star in its splashy Super Bowl 2024 ad (per the Telegraph), Kanye West went in a decidedly different direction for his own commercial, filming it from his cell phone in the backseat of a car.
“Hey y’all, this is Ye and this is my commercial,” he started off the dark, grainy video, flashing his $850,000 custom titanium dentures.
The “Gold Digger” rapper, 46 — who sounds like he’s struggling to speak with his new tooth bling — admitted that because he “spent all the money on the commercial spot” his brand “actually didn’t spend any money on the actual commercial.”
With Super Bowl 2024 commercials running $7 million for a 30-second spot, per the Hollywood Reporter, it seems like Ye didn’t have any cash left for a glossy ad — although the outlet noted that Yeezy’s spot didn’t seem to run in all markets, suggesting he spent less for the commercial.