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Why is Taylor Swift so popular?
Evening Standard
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2/9/2024
Why is Taylor Swift so popular?
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News
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00:00
Taylor Swift.
00:01
Taylor Swift.
00:02
Taylor Swift.
00:03
Taylor Swift.
00:04
Taylor Swift is everywhere. Times Person of the Year, Spotify's Most Streamed Artist,
00:09
with the highest grossing tour of all time and more album of the year Grammys than anyone
00:14
in history. But what is it that makes her so popular?
00:18
There's no way to explain Swift's success without first talking about her music. The
00:23
sheer volume of her work and creativity of her songwriting cannot be downplayed. She
00:28
released her first album in 2006 at the age of 17. Since then, she's released nine original
00:35
and four re-recorded albums, all of which have charted at number one in the US. And
00:41
with a new album coming out in April, she shows no sign of stopping.
00:45
Swift has written or co-written every song in her discography, and it's both the catchiness
00:50
and relatability of this music that's made her so popular. Her songwriting's been praised
00:55
by Stevie Nicks, Paul McCartney, and Bruce Springsteen. And of course, there's her ability
01:00
to constantly reinvent herself. Her latest world tour feeds off this idea, with fans
01:05
dressing up in outfits themed to each of her albums or eras.
01:09
And all of this is not to be sniffed at. Her tour is set to be the highest grossing of
01:14
all time and could boost the US economy by $5 billion.
01:17
"Started dropping sort of cryptic clues and things in my music."
01:23
Part of Swift's songwriting genius is her ability to put hidden messages or Easter eggs
01:28
in her songs and videos. Like a mystery or conspiracy, her fans spend hours guessing
01:33
what her songs and her posts could mean. And of course, this only builds the sense of community
01:38
in her fan base. Swift is not just admired for her music, but her business savvy and
01:43
strength in the face of adversity. In fact, she's been instrumental in changing the
01:47
business game for musicians.
01:49
In 2015, Apple Music changed its payment policies after Swift wrote an open letter campaigning
01:55
for better compensation. When her former record label rejected her bid to buy back her masters
02:00
and sold them to music exec Scooter Braun, she announced that she'd be re-recording
02:04
her first six albums. All four re-recordings thus far have performed better than the originals.
02:11
And all of this has paid. Not only has Swift solidified herself as a feminist icon, Forbes
02:16
now estimates her net worth at $1.1 billion.
02:20
After years of reluctance to discuss her political views, she's also started to be more open,
02:25
especially about issues affecting women. After the Supreme Court decided to overturn Roe
02:30
v. Wade, she came out saying that she was terrified and that the move had stripped women's
02:35
rights to their own bodies.
02:36
Of course, no conversation about Swift would be complete without mentioning her headline-making
02:41
personal life. Swift has dated a lot of famous faces and seems to be friends with half of
02:47
Hollywood. She's dated Harry Styles, Jake Gyllenhaal, and of course, NFL player Travis
02:52
Kelsey, which saw her catapulted into the sports world. While some sports fans have
02:56
been less than happy about her popping up on their screens, her presence has brought
03:00
a whole host of new fans to the game.
03:03
So Taylor Swift, musician, businesswoman, and campaigner. A global megastar for good
03:09
reason.
03:09
[MUSIC PLAYING]
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