Taylor Swift's eras explained

We all know that Taylor Swift is bringing her Eras Tour to Australia. But what exactly is an era?

Transcript

00:00 By this stage we all know that Taylor Swift is bringing her Eras Tour to Australia.

00:04 But what exactly is an era?

00:06 It's been a long held belief by Taylor Swift that in order for a female artist to have

00:10 a lengthy career, they need to start fresh with each new album.

00:13 New music means a new aesthetic, sound, feel, and in Taylor Swift's case, colour.

00:18 Debut is light green, fearless is gold, speak now is purple, and so on.

00:23 And we've watched as Taylor Swift has gone from the sundress and cowboy boot wearing

00:26 singer in her debut era to the black and snake motifs of reputation.

00:31 Not to mention the 70s feel of midnights.

00:34 It's worked beautifully as a marketing tactic, but it also means that as Taylor Swift revisits

00:39 her 10 albums and eras, fans are dressing up to match their favourite.

00:43 And each has a set of rules to follow.

00:46 If you're wanting to show your love of 1989, it's a sequined crop top and matching skirt.

00:51 If lover is more your vibe, think hearts and lots of pink.

00:54 And if folklore is your jam, then opt for the cottagecore vibe and long flowing dresses.

00:59 And this ritual of dressing up is getting bigger and bigger the more people are sharing

01:03 their outfit choices in the lead up to the show.

01:06 The most important element though is the friendship bracelets.

01:09 Inspired by the song "You're on your own kid", Swifties make their own Taylor themed

01:13 bracelets and swap them at the concert.

01:15 No matter what era you choose, it's safe to say that this is not your average concert

01:19 attire.

01:20 If jeans and a t-shirt are no more, no one goes to the lengths that a Swifty does.

01:24 "