Starbucks Launches Olive Oil-Infused Beverages, As Analysts Raise Doubts About Longevity
  • 3 months ago
Starbucks launched its Oleato line of olive oil-infused beverages nationwide in the US and Canada on Tuesday, January 30th. The lineup includes an oat milk latte and iced espresso drink with olive oil added to the vanilla sweet cream foam. The drinks originated in Italy in 2023 and were championed by former CEO Howard Schultz, who takes olive oil daily. Initial reviews from test markets were mixed, with some customers reporting bathroom issues after consuming. CEO Laxman Narasimhan called it one of Starbucks' top 5 product launches in recent years for brand awareness.
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