"Unlocking the Secrets: Attracting New Customers!" | Zero Dollar Marketing P4
- 3 months ago
In this instructive video led by Mr. Paritosh Sharma from Bada Business Pvt. Ltd., entrepreneurs are guided on strategies to navigate and capitalize on the changing buying patterns of customers for business growth. The key insights shared include identifying the most relevant customers, determining their locations, delivering targeted information effectively, and recognizing the role of time in capturing customer attention.
The video emphasizes the importance of adapting to the economy of information abundance in the age of social media. Entrepreneurs are advised to leverage information to win customers' hearts by providing free, trustworthy, and relevant information without being prompted. A practical example is given, illustrating how a tours and travel consulting company can overcome customer attrition by offering valuable information amid the plethora of data on social media and travel websites.
Furthermore, the concept of attention economics is explored, highlighting that time is a precious commodity. Businesses are encouraged to provide information that solves customers' problems and saves their time, aligning with the changing mediums of entertainment and information consumption, such as Google, YouTube, Facebook, LinkedIn, Instagram, and TikTok.
The use of Google Trends is introduced as a powerful tool for expanding businesses into new geographical locations. A hypothetical scenario involving a kirana shop owner seeking to open 10 new stores within a year illustrates how Google Trends can help identify high-demand locations and understand customer buying patterns over time.
The distinction between borrowed attention and owned attention is stressed, emphasizing the need for businesses to own their customers' attention for significant growth. The video outlines digital tools, including a company website, blog, email marketing, virtual events, SEO, content marketing, and PPC, which top companies employ to grab customers' attention.
To execute these strategies effectively, the video proposes creating a new role within the company – Sr. Manager - Consumer Insights & Loyalty. The ideal candidate for this role should have expertise in digital marketing, knowledge of metrics and analytics, an MBA education, and an interest in technology and the business world.
The video concludes with a Massive Action Plan, urging entrepreneurs to implement key strategies such as hiring a Sr. Manager, utilizing lead generation channels, creating a company website, employing Google Trends for demand analysis, and delivering problem-solving information to customers promptly. Overall, the video provides a comprehensive guide for entrepreneurs to thrive in a dynamic business environment by understanding and responding strategically to evolving customer behaviors.
The video emphasizes the importance of adapting to the economy of information abundance in the age of social media. Entrepreneurs are advised to leverage information to win customers' hearts by providing free, trustworthy, and relevant information without being prompted. A practical example is given, illustrating how a tours and travel consulting company can overcome customer attrition by offering valuable information amid the plethora of data on social media and travel websites.
Furthermore, the concept of attention economics is explored, highlighting that time is a precious commodity. Businesses are encouraged to provide information that solves customers' problems and saves their time, aligning with the changing mediums of entertainment and information consumption, such as Google, YouTube, Facebook, LinkedIn, Instagram, and TikTok.
The use of Google Trends is introduced as a powerful tool for expanding businesses into new geographical locations. A hypothetical scenario involving a kirana shop owner seeking to open 10 new stores within a year illustrates how Google Trends can help identify high-demand locations and understand customer buying patterns over time.
The distinction between borrowed attention and owned attention is stressed, emphasizing the need for businesses to own their customers' attention for significant growth. The video outlines digital tools, including a company website, blog, email marketing, virtual events, SEO, content marketing, and PPC, which top companies employ to grab customers' attention.
To execute these strategies effectively, the video proposes creating a new role within the company – Sr. Manager - Consumer Insights & Loyalty. The ideal candidate for this role should have expertise in digital marketing, knowledge of metrics and analytics, an MBA education, and an interest in technology and the business world.
The video concludes with a Massive Action Plan, urging entrepreneurs to implement key strategies such as hiring a Sr. Manager, utilizing lead generation channels, creating a company website, employing Google Trends for demand analysis, and delivering problem-solving information to customers promptly. Overall, the video provides a comprehensive guide for entrepreneurs to thrive in a dynamic business environment by understanding and responding strategically to evolving customer behaviors.