Kim Kardashian ‘Excited’ About Next Chapter with Balenciaga

Kim Kardashian was just announced as the celebrity face of fashion brand Balenciaga.

Transcript

00:00 In a shocking twist, Kim Kardashian was just announced as the celebrity face of fashion

00:05 brand Balenciaga.

00:07 Reality TV star and business mogul Kim Kardashian and the Balenciaga brand have a long and complicated

00:13 history.

00:14 Back in 2022, the star severed all ties with the company after an ad campaign received

00:18 a ton of backlash for showing children in an inappropriate light.

00:22 In November of 2022, a week after the scandal first made headlines, Kardashian took to Twitter

00:27 to write, "As for my future with Balenciaga, I am currently re-evaluating my relationship

00:32 with the brand, basing it off their willingness to accept accountability for something that

00:37 should have never happened to begin with, and the actions I am expecting to see them

00:40 take to protect children."

00:42 On January 22nd of 2024, Balenciaga announced on their Instagram story that Kardashian is

00:47 resuming her partnership with the brand as the face of the company.

00:51 In a statement, the reality star wrote, "For me, this long-standing relationship is built

00:56 on mutual trust and a commitment to doing what's right.

00:59 I'm excited about this next chapter for the brand and to become their ambassador."