Mercedes-Benz at CES 2024 - Magnus Ostberg, Chief Software Officer Mercedes-Benz AG - video Dailymotion

Mercedes-Benz at CES 2024 - Magnus Ostberg, Chief Software Officer Mercedes-Benz AG

Transcript

00:00 My highlight of CES 2024 here at Mercedes-Benz is really our virtual assistant.

00:07 It really brings to life this personal, intuitive and empathic way that we're speaking to the car,

00:14 which brings a lot of emotions that we can then transfer and take into actions.

00:20 The new MBUX virtual assistant is going to change the customer interaction

00:25 in a way that we can understand what the customer wants,

00:30 and the customer can understand the car not only by the voice but also with the graphics,

00:35 making it a more natural and intuitive interaction with the vehicle,

00:40 really creating emotions and transferring feelings of what is it that we're trying to achieve.

00:47 The MBUX surround navigation, the benefit that brings to the customer is it gives situational awareness.

00:54 We bring together navigation, showing you where you want to go with all the obstacles and all the objects that surround you,

01:00 for example, cars, pedestrians, and it really makes sure that the customer is never missing a turn.