30 years of the Adidas Predator

Stadium Astro English

On its 30th anniversary, Jude Bellingham and Alessia Russo have helped Adidas launch their new Predator boot

Transcript

00:00 [MUSIC]

00:02 From my point of view, the Predator was one of these iconic creations where it

00:07 actually brought something new to the field of play that hadn't existed before.

00:13 It gave football boots a personality, it brought culture to the game.

00:17 [MUSIC]

00:27 It's really a part of history.

00:37 On a daily basis, we're all wearing different kinds of product.

00:41 But there's very few products that actually genuinely transcend trends and

00:47 cultural moments in time.

00:49 [MUSIC]

00:52 I think part of it actually is very much in terms of who endorses it and

00:56 who you see playing the boots.

00:58 Because they bring their personality into the field of play.

01:04 And then you associate obviously those key moments and key players and

01:08 their personalities with the boot.

01:10 And that's the other thing with Predator, it's become or

01:13 remains so iconic because there have been so

01:16 many iconic players that have played in it.

01:18 Definitely coming from the Zidans and Beckhams of the world.

01:21 [MUSIC]

01:25 What's been really fun about the Predator 24 is we've had a lot of

01:29 conversations throughout the creation.

01:32 Right from basically inception all the way to the final sign off that we

01:36 had on the boots.

01:38 We've had constant conversations with Jude,

01:41 with the likes of obviously Russo as well.

01:44 So also playing on the women's game, definitely just as important.

01:48 But we've also maintained and stayed connected to our previous icons.

01:53 So I had the pleasure of sitting down and really discussing the Predator 24 and

01:58 future with Zidane for example.

02:00 And getting a lot of his thoughts as he's coaching and

02:03 seeing the evolution of future generations under him.

02:07 What he's basically imparting on to us that we should really make sure that we

02:11 pay attention to.

02:12 [MUSIC]

02:15 A key point of differentiation or focus was definitely the accelerator.

02:20 What we did when we started briefing the product, but we sit with the archive and

02:25 really try to get into the spirit of all the previous generations that have existed.

02:30 In order to start thinking about where we wanna take it from here,

02:33 what is the next, what is the new?

02:35 Hopefully when you see the boot in hand, you really see from the design elements,

02:40 the colors, the legacy.

02:42 And yet it's clearly been brought into the next generation, into 2024.

02:47 [MUSIC]

02:50 And this to me is just, I mean, if you wanna talk about iconic and

02:54 legacy and yet futuristic, this is to me, spells exactly all of that.

02:59 We've made it definitely more interesting and applicable for

03:03 today's game by making it lighter.

03:05 By making the control elements streamlined to the strike zone, so

03:08 that they're not off-putting and they're not overly grippy when it comes to the ball.

03:12 But in wet conditions, it provides that perfect balance of grip.

03:16 The other one that I do wanna point out is our laceless offer.

03:19 I mean, I think just from looking at it and once you get it in hand,

03:24 you can see what a difference in terms of a silhouette it is.

03:28 And that has also been a very key feature, follows the anatomical foot structure and

03:33 makes it that much more comfortable and gives that extra lockdown that's needed.

03:38 [MUSIC]

03:42 >> I'm super excited to see where the next generation of players take

03:47 the Predator.

03:48 It's absolutely been a pleasure working on the Predator 24 and

03:52 we have even more exciting things coming.

03:55 [MUSIC]

04:05 [MUSIC]

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