Glowing in the Dark | movie | 1997 | Official Clip - video Dailymotion

Glowing in the Dark captures the energy and vitality of neon, one of the oldest and most effective forms of advertising. | dG1fTTczT3A2dzlHWVU

Transcript

00:00 [MUSIC PLAYING]

00:04 It really reached its height, I think,

00:08 in an era which was the classic era of the Las Vegas

00:11 trip in the 1960s.

00:14 This was a time of signs 180, 200 feet tall

00:20 that had become really icons of American culture,

00:23 like the Stardust sign.

00:25 Or the Aladdin Hotel had a really extraordinary

00:28 2001 Arabian night sort of confection

00:32 of a sign in neon and other sorts of things.

00:36 An extraordinary period.

00:38 At this time, Las Vegas, the Las Vegas trip,

00:41 was really defined by its signs.

00:44 Buildings were mostly low.

00:46 And all that stood out against the desert sky

00:50 and the desert mountains were these incredible neon signs.

00:55 [MUSIC PLAYING]

01:03 The heyday of neon signage in Vancouver

01:05 really has to be sort of the middle 1930s,

01:08 the pause in the Second World War, and then up to 1958

01:11 or so.

01:12 Postcards of the 1940s and 1950s

01:16 show Granville Street with the caption,

01:18 Vancouver's Great White Way.

01:20 You would send these to friends in North America

01:22 and around Europe and people would sort of

01:25 get to know that Vancouver was this signage capital almost.

01:31 At that time, there were so many signs

01:34 that there was about one sign for about every 18 people

01:38 living in Vancouver.

01:39 And so what you ended up with was this amazing, colorful sense

01:45 of excitement when you were downtown.

01:48 So that in a rainforest such as Vancouver,

01:51 you had both the signs glowing, you

01:54 had the reflection off the pavement,

01:56 you had the reflection off the cars,

01:58 you had just an incredible environment.

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02:11 [BLANK_AUDIO]