Interview with Tiago Carneiro of Novo Brazil about expanding your business model, selling packaged goods, and having big ambitions.

Alternative Revenue Streams - One of the most important things to consider for your business is alternative revenue streams. It’s also one of the hardest to achieve. By boxing their products for sale, and developing partnerships with retailers, Novo Brazil is able to expand outside the walls of their physical locations. Bring your brand to your customers, wherever they are.

Making The Best Sports Bar Possible - Novo Brazil’s Tiago Carneiro has big ambitions. He wants his restaurant locations to be a destination for customers — giving them the feeling of being in a stadium setting, but with better food and drinks. The entire experience matters (not to mention the size of the screens), not just the food and drinks.

Growth Happens Over Time - Novo Brazil does things big, whether it’s the square-footage of their dining rooms, or the unique flavors of their NOVA Kombucha. However, Tiago Carneiro knows that strategically planned growth is important to having a sustaining business. It takes a Planner Persona to have the long-term vision needed to expand a business smartly over time.