Foundation of Light and Newcastle United Foundation join forces for knife crime message ahead of derby.

Connor Brown Trust's Simon and Tanya Brown join crime commissioner Kim McGuinness at the Stadium of Light ahead of Saturday's match,

Transcript

00:00 Simon and Tanya Brown, how important is it to see both clubs working together?

00:05 Massively important. It isn't about football rivalry, this is about how nice impact it has on everyone.

00:11 Obviously you've had first-hand experience of that, what would you say to anybody who's tempted to carry a blade?

00:15 Stop and think. Think about the impact it will have on you and your life.

00:19 Whether you want it in your life or you want to ruin your own life.

00:22 Think about, just think and think again.

00:27 Police and Crime Commissioner Kim McGuinness is here at the Stadium of Light this morning.

00:31 What's today's event about?

00:33 Well, this is all around knife crime prevention.

00:35 We've got the Derby match tomorrow, Newcastle/Sunderland.

00:38 It is one of the biggest regional events that we could possibly have.

00:42 And it might be the biggest rivalry in British football, we know that.

00:46 But, what we are saying is we can all come together despite that rivalry to fight knife crime.

00:52 And what's the message to fans ahead of tomorrow?

00:55 Well, this is not around a concern around knife crime at the football match.

00:59 It's really important to say this.

01:01 It's about bringing together our football clubs, our football foundations, the families of victims of knife crime.

01:08 And saying we all need to take responsibility for this.

01:11 We've all got a place to play in preventing these horrendous crimes.

01:16 And what we want people to do is to get behind this, to start that conversation.

01:21 And to work with us to prevent knife crime in our region.