For children with rare diseases, early diagnosis is vital. There are currently 20 kids in FUPIER who need funds to afford genetic studies in order to learn their diagnosis and hopefully get treatment. So we had a challenge: raise awareness and get companies to donate.
Credits - Advertising Agency: Grey, Montevideo, Uruguay Creative Director: Guzmán Johonson Copywriter: Romina Rivero Copywriter: Gonzalo Montes Copywriter: Florencia Castro Art Director: Mateo López Creative Director: Diego Lazcano
