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Billboard Exclusive: Behind the Scenes of Sarz, Asake & Gunna's "Happiness" Music Video | Billboard
Billboard
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12/12/2023
Sarz, Asake & Gunna break down the new music video for their new song "Happiness'" exclusively for Billboard.
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Music
Transcript
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00:00
Hey guys, this is a Billboard exclusive.
00:07
Sneak Peek.
00:18
Welcome Billboard, this is Sars, Anya and my set for Happiness featuring Ashake and
00:23
Gunna.
00:24
Hey what's up, it's Edgar Estevez, I'm the director today for Sars, Ashake and Gunna,
00:33
Happiness and today Billboard we're taking you behind the scenes of the music video.
00:38
The director today is Edgar Estevez, the GOAT.
00:44
So right here we got Zev, creative director.
00:47
This music video concept is really just about when life waters your seed and blossoms you
00:51
into the flower that you are, bringing your own happiness to fruition and through costume,
00:55
wardrobe, through good energy we can achieve that.
00:58
Hi Billboard, thank you so much for coming.
01:00
I'm the publicist on set.
01:02
The video is about everyone coming together, all genders, bright colors and really just
01:08
like illustrating what happiness is.
01:11
So guys, this is Zayd, I shot a video with him about a few months ago and now we're back.
01:18
Hi Billboard, what's up, it's Alexa from Empire.
01:21
Today we are on site for Ashake, Sars and Gunna music video, Happiness, dropping December
01:26
8th.
01:27
The video shoot is in the middle of beautiful Calabasas, California.
01:31
The song just reminds me of nature, earth, smiles, sun flares and that's why we came
01:36
to the hills in Calabasas, California to shoot everything.
01:39
Where we have these beautiful brown and green hills that in post we're going to turn all
01:43
green.
01:44
Okay, so you have Gunna and Ashake on this song.
01:51
How did you get them on here, especially Gunna, because that's a huge one to get.
01:54
I think the song is so crossover, it's like the perfect intersection between Afro beats,
01:59
hip hop, funk, pop and we just thought Gunna is the right feature for it.
02:05
We sent him the record and he loved it instantly.
02:12
Right now we're setting up a shot where we basically have everyone frolicking, everyone's
02:16
free dancing, freestyling, having a good time, smiling.
02:19
You know they're basking in the sun, they have these crazy beautiful colorful outfits
02:23
and that's the next thing.
02:24
So basically we're just going to have you guys just like, you're going to be looking
02:27
profile at him and you're going to just hug him, you got me?
02:34
Last looks on stars please, last looks on stars.
02:38
We've got some five stylists, they're getting set up right back there.
02:44
There's probably like a hundred people here today, it's kind of crazy.
02:49
We've got an amazing crew.
02:52
Hey what's going on guys, I'm Jamar Hawkins with the First State Beat and we're out here
03:20
in Calabasas out in the hills.
03:25
Lots of fun energy, great vibes and we're getting it in so stay tuned, see what's going
03:29
on.
03:30
Hey let's have fun.
03:31
Hey Billboard, it's Luz here, I'm styling today on Happiness for Sars and Ashaké.
03:42
My favorite look today on Ashaké is definitely this merry runway look, brown, chocolate with
03:47
this contrast, Rikaw and Shaké.
04:05
Also on Sars, this really bright fur, Mongolian fur, yellow coat that is literally amazing
04:11
that I'm so obsessed with.
04:18
Hello everyone, my name is Lindiwe Rose, I am from South Africa and I am the choreographer.
04:32
In South Africa we have something called Ubuntu, which means I am who I am because of who we
04:40
are.
04:41
What's up Billboard, my name is Juju McClain, director of A&R United Masters.
05:01
We're here on the set of Happiness.
05:02
Eight months ago Sars played me this record and said this is one of those ones that we
05:06
can take to the next level and I said let's go get Gunna.
05:10
One of my good friends I play golf with, shout out to Lef, he played the record for Gunna
05:15
in the studio, Gunna got excited, he FaceTimed me and said man we got one.
05:19
And now here fast forward seven, eight months, we're on set.
05:26
So right now we're doing a portrait scene of Sars as everyone runs behind him in slow
05:30
motion.
05:31
We're basically, you know, we're staying united.
05:34
See we're doing that.
05:35
Let's go.
05:36
Action!
05:37
Yes.
05:38
So basically the reason why we're doing it this way in nature is because first Happiness
05:49
is like, I feel like all my happy moments in my life are exactly when I'm out there
05:53
living life, traveling the world, seeing different places.
05:56
Because when I went to Africa I saw how joyful and happy they were with just basically the
05:59
resources they had around them.
06:01
So I wanted to do a video where it's not really about, you know, fancy props or art direction,
06:04
it's really just about nature and just being happy within themselves and the self-expression
06:08
through the clothes and the fashion.
06:10
And I think with a shotgun Gunna, you got the drip gods on it so how can you go wrong?
06:14
It definitely translates.
06:15
Yeah, the ladybug is just, every time I see a ladybug I make a wish and you know, I think
06:20
it represents joy in some type of way.
06:24
So I ordered 1500 ladybugs and they're here.
06:26
So we're putting it on people's faces.
06:28
Yeah, excited for this.
06:31
Yeah.
06:32
Hi, my name is Kiyan.
06:35
I'm styling background dancers for the music video "Happiness" today.
06:39
And we want people just to feel authentic in the clothes we put them in.
06:45
And we want them to be actually happy.
06:48
Happiness is a state of mind and a state of being.
06:50
Happiness to me is like love within your community, with your family, with your friends.
06:54
Yeah, it's happiness.
06:55
It involves money because you know, you can have...
06:58
Happiness to me is coming home and getting in my bed after a long day at work or seeing
07:03
my mom on Christmas morning.
07:05
Happiness to me is, you know, working with people with great energy and being around
07:12
things you love and doing what you love.
07:14
So if you're in that vibe, you don't really work, you just live.
07:17
So do that.
07:18
Amen.
07:19
Happiness means bringing people together.
07:21
You know, being a bridge to share common goals and things that bring happiness and joy to
07:27
each other.
07:28
Happiness to me is waking up every day and just being excited for what's coming next.
07:34
Okay, guys, we're done.
07:37
We're wrapped.
07:38
I hope you guys love it.
07:40
Shout out to Billboard for being here, capturing behind the scenes.
07:43
Exclusive!
07:44
Asake, Gunna, happiness.
07:46
That's a wrap!
07:47
Thank you!
07:48
Thank you.
07:50
(whooshing)
Recommended
6:43
|
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