Billboard Exclusive: Behind the Scenes of Sarz, Asake & Gunna's "Happiness" Music Video | Billboard - video Dailymotion

Billboard

Sarz, Asake & Gunna break down the new music video for their new song "Happiness'" exclusively for Billboard.

Transcript

00:00 Hey guys, this is a Billboard exclusive.

00:07 Sneak Peek.

00:18 Welcome Billboard, this is Sars, Anya and my set for Happiness featuring Ashake and

00:23 Gunna.

00:24 Hey what's up, it's Edgar Estevez, I'm the director today for Sars, Ashake and Gunna,

00:33 Happiness and today Billboard we're taking you behind the scenes of the music video.

00:38 The director today is Edgar Estevez, the GOAT.

00:44 So right here we got Zev, creative director.

00:47 This music video concept is really just about when life waters your seed and blossoms you

00:51 into the flower that you are, bringing your own happiness to fruition and through costume,

00:55 wardrobe, through good energy we can achieve that.

00:58 Hi Billboard, thank you so much for coming.

01:00 I'm the publicist on set.

01:02 The video is about everyone coming together, all genders, bright colors and really just

01:08 like illustrating what happiness is.

01:11 So guys, this is Zayd, I shot a video with him about a few months ago and now we're back.

01:18 Hi Billboard, what's up, it's Alexa from Empire.

01:21 Today we are on site for Ashake, Sars and Gunna music video, Happiness, dropping December

01:26 8th.

01:27 The video shoot is in the middle of beautiful Calabasas, California.

01:31 The song just reminds me of nature, earth, smiles, sun flares and that's why we came

01:36 to the hills in Calabasas, California to shoot everything.

01:39 Where we have these beautiful brown and green hills that in post we're going to turn all

01:43 green.

01:44 Okay, so you have Gunna and Ashake on this song.

01:51 How did you get them on here, especially Gunna, because that's a huge one to get.

01:54 I think the song is so crossover, it's like the perfect intersection between Afro beats,

01:59 hip hop, funk, pop and we just thought Gunna is the right feature for it.

02:05 We sent him the record and he loved it instantly.

02:12 Right now we're setting up a shot where we basically have everyone frolicking, everyone's

02:16 free dancing, freestyling, having a good time, smiling.

02:19 You know they're basking in the sun, they have these crazy beautiful colorful outfits

02:23 and that's the next thing.

02:24 So basically we're just going to have you guys just like, you're going to be looking

02:27 profile at him and you're going to just hug him, you got me?

02:34 Last looks on stars please, last looks on stars.

02:38 We've got some five stylists, they're getting set up right back there.

02:44 There's probably like a hundred people here today, it's kind of crazy.

02:49 We've got an amazing crew.

02:52 Hey what's going on guys, I'm Jamar Hawkins with the First State Beat and we're out here

03:20 in Calabasas out in the hills.

03:25 Lots of fun energy, great vibes and we're getting it in so stay tuned, see what's going

03:29 on.

03:30 Hey let's have fun.

03:31 Hey Billboard, it's Luz here, I'm styling today on Happiness for Sars and Ashaké.

03:42 My favorite look today on Ashaké is definitely this merry runway look, brown, chocolate with

03:47 this contrast, Rikaw and Shaké.

04:05 Also on Sars, this really bright fur, Mongolian fur, yellow coat that is literally amazing

04:11 that I'm so obsessed with.

04:18 Hello everyone, my name is Lindiwe Rose, I am from South Africa and I am the choreographer.

04:32 In South Africa we have something called Ubuntu, which means I am who I am because of who we

04:40 are.

04:41 What's up Billboard, my name is Juju McClain, director of A&R United Masters.

05:01 We're here on the set of Happiness.

05:02 Eight months ago Sars played me this record and said this is one of those ones that we

05:06 can take to the next level and I said let's go get Gunna.

05:10 One of my good friends I play golf with, shout out to Lef, he played the record for Gunna

05:15 in the studio, Gunna got excited, he FaceTimed me and said man we got one.

05:19 And now here fast forward seven, eight months, we're on set.

05:26 So right now we're doing a portrait scene of Sars as everyone runs behind him in slow

05:30 motion.

05:31 We're basically, you know, we're staying united.

05:34 See we're doing that.

05:35 Let's go.

05:36 Action!

05:37 Yes.

05:38 So basically the reason why we're doing it this way in nature is because first Happiness

05:49 is like, I feel like all my happy moments in my life are exactly when I'm out there

05:53 living life, traveling the world, seeing different places.

05:56 Because when I went to Africa I saw how joyful and happy they were with just basically the

05:59 resources they had around them.

06:01 So I wanted to do a video where it's not really about, you know, fancy props or art direction,

06:04 it's really just about nature and just being happy within themselves and the self-expression

06:08 through the clothes and the fashion.

06:10 And I think with a shotgun Gunna, you got the drip gods on it so how can you go wrong?

06:14 It definitely translates.

06:15 Yeah, the ladybug is just, every time I see a ladybug I make a wish and you know, I think

06:20 it represents joy in some type of way.

06:24 So I ordered 1500 ladybugs and they're here.

06:26 So we're putting it on people's faces.

06:28 Yeah, excited for this.

06:31 Yeah.

06:32 Hi, my name is Kiyan.

06:35 I'm styling background dancers for the music video "Happiness" today.

06:39 And we want people just to feel authentic in the clothes we put them in.

06:45 And we want them to be actually happy.

06:48 Happiness is a state of mind and a state of being.

06:50 Happiness to me is like love within your community, with your family, with your friends.

06:54 Yeah, it's happiness.

06:55 It involves money because you know, you can have...

06:58 Happiness to me is coming home and getting in my bed after a long day at work or seeing

07:03 my mom on Christmas morning.

07:05 Happiness to me is, you know, working with people with great energy and being around

07:12 things you love and doing what you love.

07:14 So if you're in that vibe, you don't really work, you just live.

07:17 So do that.

07:18 Amen.

07:19 Happiness means bringing people together.

07:21 You know, being a bridge to share common goals and things that bring happiness and joy to

07:27 each other.

07:28 Happiness to me is waking up every day and just being excited for what's coming next.

07:34 Okay, guys, we're done.

07:37 We're wrapped.

07:38 I hope you guys love it.

07:40 Shout out to Billboard for being here, capturing behind the scenes.

07:43 Exclusive!

07:44 Asake, Gunna, happiness.

07:46 That's a wrap!

07:47 Thank you!

07:48 Thank you.

07:50 (whooshing)

Billboard Exclusive: Behind the Scenes of Sarz, Asake & Gunna's "Happiness" Music Video | Billboard

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