TikTok And GoTo Join Forces To Dominate Indonesia's E-commerce Scene.
  • 4 months ago
TikTok and GoTo, which owns Tokopedia, announced a partnership in Indonesia to serve micro, small, and medium-sized businesses. As part of the deal, Tokopedia and TikTok Shop Indonesia's businesses will be combined, with TikTok taking a controlling 75.01% stake. TikTok will also invest $1.5 billion in the company over time. Indonesia banned e-commerce on social media, forcing TikTok to halt its TikTok Shop service. This deal allows TikTok to legally re-enter e-commerce through Tokopedia. The partnership strengthens TikTok's e-commerce capabilities in Indonesia, Southeast Asia's largest market, posing new challenges for rivals like Shopee and Lazada.
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