Top 10 Bizarre Celebrity Endorsements

WatchMojo

These celebrity endorsements are just weird. Welcome to WatchMojo, and today we’re counting down our picks for the weirdest mismatches between stars and products they’ve sold.

Transcript

00:00 And that's how you make fairy cakes.

00:03 Fairy cakes!

00:05 Welcome to WatchMojo, and today we're counting down our picks for the weirdest mismatches

00:11 between stars and products they've sold.

00:13 I'd give anything to be with you.

00:20 Number 10.

00:21 Snoop Dogg - Hot Pockets

00:23 Oh yeah, it is.

00:26 Hello.

00:27 Rappers can create catchy songs about virtually anything, so it's no surprise that they do

00:32 so many endorsement deals.

00:34 Snoop Dogg rose to stardom in the 1990s with hard-hitting lyrics about police brutality

00:39 and West Coast culture.

00:41 In the 2010s, he tackled an even hotter topic, literally, over microwaving a Hot Pocket and

00:46 burning your tongue.

00:54 The rapper recorded a parody of his hit song "Drop It Like It's Hot" retitled "Pocket

00:59 Like It's Hot."

01:00 Snoop's stoner reputation makes it easy to believe he's eaten his share of microwaved

01:04 snacks.

01:05 Still, the music video tips into bizarre territory when the humanoid Hot Pocket mascot, Herbie,

01:11 parties with a bunch of video girls.

01:19 Number 9.

01:20 Tom Hiddleston - Centrum Silver

01:28 Fresh off his success as Marvel's Loki, it makes sense that Tom Hiddleston would want

01:32 to hammer out some endorsements.

01:40 What doesn't make sense is his POV-style ad for senior multivitamin brand Centrum Silver.

01:46 In this ad aired in China, he stares straight at the camera and pretends he's cooked you

01:50 some kind of salad breakfast.

01:52 He has to leave before you eat it, though.

01:54 To go where?

01:55 We're not sure.

02:05 The ad's seductive yet guilty tone is at odds with Hiddleston's insistence that you take

02:10 senior vitamins with your meal.

02:12 Is he supposed to be your hot date?

02:14 A hallucination?

02:15 A random celebrity who snuck into your house and is worried about your health?

02:19 Unclear.

02:20 But this is definitely one way to sell vitamins.

02:23 Number 8.

02:24 John Cena - Crocs

02:26 Beloved celebrities can put their name on just about any product.

02:30 And wrestler-turned-movie star John Cena has sold everything from Capri Sun to hefty trash

02:35 bags.

02:42 That said, Crocs shoes was a strange endorsement choice made bizarre by the anti-bullying themed

02:47 ad campaign.

02:48 Cena opens up about being bullied in school and gives his advice.

02:53 Don't get even, but do put muscles on top of your muscles.

02:59 We're glad that worked for him, but what does any of that have to do with Crocs?

03:02 Associating bullying with a product that's already not the coolest fashion choice might

03:06 not be a great marketing strategy.

03:08 Still, John Cena was paid handsomely to share a touching story and wear comfy shoes.

03:14 Well played, Invisible Man.

03:23 Number 7.

03:24 Helen Mirren - Wii Fit

03:28 Films leading ladies are known for poise and elegance, but they can still have fun with

03:32 a wacky endorsement deal.

03:34 Helen Mirren went from playing Queen Elizabeth II to completing different exercises using

03:38 the Wii Fit video game in 2010.

03:41 Nintendo wanted to show that their product wasn't just for kids, and in fairness, Mirren

03:46 is genuinely enjoying herself in the commercial.

03:54 She's known for playing stern women with nerves of steel, which adds to the ad's bizarre charm.

04:00 Helen Mirren earned half a million pounds for these ads, roughly $800,000, and they're

04:05 proof that weird endorsement match-ups can turn out adorable.

04:12 Number 6.

04:13 Brad Pitt - Pringles

04:17 Before appearing in Fight Club and other landmark films, Brad Pitt was typecast as just another

04:21 California dude.

04:23 While this ad may not have been bizarre for him to do at the time, the role is definitely

04:28 strange now in contemplating his subsequent career.

04:31 Pitt leaned into the stereotype for his star-making role in Thelma & Louise, but three years earlier,

04:36 he honed his hunk skills in a truly memorable Pringles commercial.

04:40 A shirtless Pitt proclaims that he has "the fever" for snacks, apparently.

04:45 Dizzying cuts and neon colors form a story in three acts.

04:49 Surfers want Pringles, babes bring Pringles, the day is saved.

04:53 The ad keeps repeating the tagline, "I've got the fever, the fever reliever."

05:04 It's so chaotic, you almost forget you're watching serious movie star Brad Pitt go crazy

05:09 for processed potato chips.

05:14 Number 5.

05:15 Penelope Cruz - Nintendo DS

05:21 Cruz attempts to paint glamorous celebs as just like us, make them look totally out of

05:25 touch.

05:26 In Penelope Cruz's ads for the Nintendo DS, though, the movie star has never been more

05:31 relatable.

05:32 She yells at the screen while playing New Super Mario Bros. 2 a little too competitively

05:36 with her younger sister.

05:44 No dramatic hair flips, no slow-mo smiles, just Penelope Cruz collecting 1-up mushrooms

05:50 like the rest of the gaming population.

05:52 Her Italian ad for the console is even better, as she does a Mario impression complete with

05:56 fake mustache and overalls.

06:05 The accent isn't quite there, but it doesn't matter.

06:08 Seeing the ultra-glam celebrity embrace her inner Nintendo fan makes for one cute endorsement,

06:13 even if it is bizarre.

06:15 Number 4.

06:16 Bob Dylan - Victoria's Secret

06:18 Few strange celebrity endorsements bomb quite as badly as Bob Dylan's infamous 2004 Victoria's

06:24 Secret commercial.

06:25 The famous folk singer isn't wearing lingerie himself, but that might have actually been

06:30 an improvement over the final product.

06:39 Bob Dylan croons his song "Lovesick" while the camera zooms creepily over supermodel

06:44 Adriana Lima's body.

06:46 His peak early 2000s sleeves and the constant cuts back to Dylan's face make the ad feel

06:50 truly cursed.

06:52 The world should have seen this coming, as Dylan said in a 1965 interview that ladies

06:57 undergarments would eventually make him sell out.

07:11 Number 3.

07:12 Justin Bieber - OPI Nail Polish

07:15 It's always strange when a celebrity endorses a product that their fans care about, but

07:19 they obviously don't use themselves.

07:22 Justin Bieber is a mainstay of celebrity fashion columns, but he's never been known for impeccably

07:26 manicured nails.

07:28 That didn't stop the pop singer from selling over 1 million bottles of OPI nail polish

07:33 at the height of Bieber fever in 2011.

07:36 His collection featured his face on the packaging and shade names like Baby Blue and One Less

07:41 Lonely Glitter.

07:42 Today, his wife Hailey Bieber is the designated OPI spokesperson of the couple, which makes

07:47 a lot more sense.

07:49 Number 2.

07:50 Ozzy Osbourne - I Can't Believe It's Not Butter

07:55 The lead singer of Black Sabbath was nicknamed the Prince of Darkness for his demonic imagery

08:00 and wild antics.

08:01 In 2006, he sold his soul to another dark force, Big Marjoram.

08:06 Ozzy appeared in TV ads for I Can't Believe It's Not Butter, happily making fairy cakes

08:11 alongside an Ozzy impersonator.

08:13 In the spirit of the product, he had trouble determining which was the real Ozzy Osbourne,

08:18 as he fished around in the fridge for butter.

08:24 The commercial played off the popularity of the reality show The Osbournes, which showed

08:28 Ozzy as an aloof background character in his own family's drama.

08:32 Even with context, it's beyond strange to see the legendary metal singer casually baking

08:37 a cake on the weekend.

08:42 Before we unveil our top pick, here are a few honorable mentions.

08:46 Method Man - Sour Patch Kids Because Method Man's candy rap is better than

08:51 it has any right to be.

08:58 Memphis Bleak - Garnier Fructus Because he sold out as much as humanly possible.

09:07 Cristiano Ronaldo - Facial Fitness Pro Because he really commits to the silly facial

09:14 exerciser.

09:32 Kim Kardashian - Charmin From Kim's business empire to Kendall not

09:46 knowing what the word frugal meant, the Kardashian's reputation is all about money and glamour.

09:52 Which is why Kim probably wants everyone to forget about the time she endorsed Charmin

09:56 toilet paper in 2010, appearing at a public restroom ribbon cutting in Times Square.

10:02 Luckily, the internet is forever, as are the images of Kim Kardashian awkwardly sandwiched

10:08 between two plush bear mascots.

10:10 Kim had just moved to New York, so it's possible she said yes because she was in the neighbourhood.

10:15 Whatever the reason, we're glad this surreal collab exists.

10:19 What big-name endorsement deals made you wonder what the stars were thinking?

10:23 List your picks in the comments.

10:37 the comments.

10:45 (logo thuds)

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