Celebrating 20 years of the Bentley Continental GT
- 5 months ago
A unique global relay, marking 20 years of the Continental GT, has reached its conclusion with the arrival in Crewe of the specially-made 20th anniversary baton. The baton’s lap of the world included stops in Europe, the Middle East, China, Asia Pacific, the US and UK, visiting 20 journalists and content creators in the process as part of 20 memorable drives – one for each year of Continental GT production.
The launch of the first-generation Continental GT in 2003 marked a seismic change in the fortunes of Bentley Motors. The first all-new Bentley of the modern era, the first with all-wheel drive and the first to feature the innovative W12 engine, the Continental GT swiftly propelled Bentley to its current status as the most sought-after luxury car brand in the world.
The design of the 20th anniversary baton was developed in the Crewe design studio and received the same level of meticulous refinement as any production model feature. Finished in Cypress Green (the exterior finish of the first-ever production Continental GT) the baton has an intriguing, asymmetrical twist, like the blade of an aircraft propellor. A knurled cap, modelled on the Continental GT’s drive mode selector, allows access to the baton’s interior where the scroll is carried.
Head of Bentley Design Collaborations, Chris Cooke takes a deep dive into the details: “Every element of the baton sculpture was inspired by the Continental GT, and there is purpose in every form. For example, the end cap shows a simplified graphic of the Continental GT with its three feature lines; the Bentley powerline from the front wheel arch along the car’s flanks; the flyline of the roof; and the muscular ‘haunch’ over the rear wheel. Hold the baton horizontally, and as you turn it in your hands you will see each of those lines in the contours of the sculpture.” In the subtlest of touches, each profile also lines up perfectly with its corresponding line on the cap graphic.
The launch of the first-generation Continental GT in 2003 marked a seismic change in the fortunes of Bentley Motors. The first all-new Bentley of the modern era, the first with all-wheel drive and the first to feature the innovative W12 engine, the Continental GT swiftly propelled Bentley to its current status as the most sought-after luxury car brand in the world.
The design of the 20th anniversary baton was developed in the Crewe design studio and received the same level of meticulous refinement as any production model feature. Finished in Cypress Green (the exterior finish of the first-ever production Continental GT) the baton has an intriguing, asymmetrical twist, like the blade of an aircraft propellor. A knurled cap, modelled on the Continental GT’s drive mode selector, allows access to the baton’s interior where the scroll is carried.
Head of Bentley Design Collaborations, Chris Cooke takes a deep dive into the details: “Every element of the baton sculpture was inspired by the Continental GT, and there is purpose in every form. For example, the end cap shows a simplified graphic of the Continental GT with its three feature lines; the Bentley powerline from the front wheel arch along the car’s flanks; the flyline of the roof; and the muscular ‘haunch’ over the rear wheel. Hold the baton horizontally, and as you turn it in your hands you will see each of those lines in the contours of the sculpture.” In the subtlest of touches, each profile also lines up perfectly with its corresponding line on the cap graphic.