How Edible Arrangements is ditching the "Granny brand" image to get to billion dollar status

3 months ago
On this episode of Executive Exchange, Edible Founder and CEO Tariq Farid and President Somia Farid joins senior editor and host Ruth Umoh in our Fortune studios to discuss how the company is trying to appeal to younger audiences. One way they're tapping into millennials and Get Z is ditching their former image of being a "granny brand" and interacting with celebrities who hate on them, such as Issa Rae, to redefine brand perception.