How Nick Cannon Built His Empire Beyond Wild N' Out | Forbes BLK Summit - video Dailymotion

Forbes

Entertainer and Entrepreneur Nick Cannon sat down for Forbes Senior Writer Jabari Young to talk about Cannon's growing list of shows, Hip-Hop's 50th Anniversary and bringing together Black entrepreneurs at the ForbesBLK Summit in Atlanta.

Transcript

00:00 (upbeat music)

00:03 - Here at the 2023 BLK Summit in Atlanta, man.

00:06 Nick Cannon in the house, man.

00:08 Really appreciate the time.

00:09 What do you think of the event, man?

00:10 - Jabari, man, y'all setting it off up in here.

00:13 It's live, it's electric, it's us, man.

00:16 So job well done.

00:17 - I appreciate that, man.

00:18 You know, I wanted to do this

00:20 because every time I watch that clip of you and Kenan

00:23 and how he always used to say he used to be a Jabari, right?

00:25 Like, it's amazing, man.

00:27 Now you sitting talking to a Jabari.

00:28 - To an actual Jabari.

00:29 - Yeah, you talking to an actual Jabari.

00:31 How does it feel to talk to an actual Jabari?

00:33 - I mean, I've envisioned Jabaris in my life.

00:36 Nah, man, it's a inside joke that Kenan and I,

00:40 that's one of my best friends in life.

00:41 And we literally, 'cause you know,

00:43 that's like, that's a black name that we all,

00:46 you know, it's your name.

00:48 So like, everybody know a Jabari.

00:50 - When I write the name and I fill out your ethnicity,

00:53 I'm like, come on, y'all can figure that out.

00:55 Y'all can figure it out.

00:56 So what's 2024 in store, man?

00:57 2023 is over, right?

00:58 - Man, I'm so excited about 2024,

01:01 all the innovation and entrepreneurial efforts

01:03 that we're putting together in the space of just content,

01:06 ownership, assets, acquisitions, you know what I mean?

01:10 Like, I've had the opportunity throughout my career

01:13 to kind of watch the game shift and be able to adapt.

01:17 And now I'm in that space, man,

01:19 of really building platforms to give others opportunities.

01:21 So, you know, we got a few new shows.

01:23 We got the Future Superstar Show that just launched

01:26 that really is about the next generation of music artists.

01:29 We got a show doing a lot of stuff

01:32 in the Amazon platform and building, you know,

01:35 they have so much going on from the spaces of commerce

01:37 and content merging together.

01:39 So I'm on there daily.

01:41 I'm on Twitch, I'm on Prime, I'm on Freebie.

01:44 So we're doing stuff with them.

01:46 And then of course, building this Wild 'N Out brand

01:48 to kind of continue to sustain in the space of, you know,

01:51 content creators, comedy, and really just brand innovation.

01:55 - What's the future of Wild 'N Out, man?

01:56 'Cause you just mentioned, I mean,

01:57 it was with MTV for a long time.

01:59 Do you continue on that path?

02:01 - I think it's grown beyond it, you know what I mean?

02:03 I love what Paramount is doing of how they, you know,

02:06 kind of compartmentalized everything,

02:07 but still keeping everything under the Paramount umbrella.

02:10 So now it's not, Wild 'N Out isn't just MTV,

02:14 it isn't just BET, it isn't VH1, it's its own brand.

02:17 And you'll see that more and more.

02:19 It's Paramount's most number one digital brand

02:22 out of all of their, you know, entities combined.

02:26 So I'm excited to just allow it to grow

02:29 and continue to partner with them

02:30 and allow it to stand on its own

02:32 because that's where it's going.

02:33 Like, we used to, you know,

02:35 turn to a certain channel to watch something.

02:37 Now you just type it in.

02:38 And from that, you know, we've had so much traction

02:41 and so much growth, especially in the digital space.

02:43 So we live in there super strong.

02:45 - Yeah, and you're just coming off of our panel, man.

02:47 Thanks you again, talking about Africa

02:49 and ways you can expand on that continent.

02:51 And I've been having so many conversations

02:53 with people that live in Africa, businesses.

02:55 I know FinTech is one of the areas that they're looking at.

02:58 What are you looking at when it comes?

03:00 I know you want to expand Wild 'N Out over there,

03:01 but is there any other areas?

03:02 - Yeah, the diaspora and the talent there.

03:03 You know what I mean?

03:04 Obviously music has already led the charge.

03:06 - Absolutely.

03:06 - You know, they're the number one music

03:08 around the world right now.

03:10 And then I feel like that's the same way

03:12 in the space of film and television, man.

03:14 I want, there's so many stories that should be told,

03:17 I mean, about the continent.

03:19 Great historical stories, man.

03:21 I wanted to even talk more about that on the panel.

03:23 Like we want to hear the story of Matamuse.

03:26 We want to hear the story of Nefertiti.

03:28 We want to hear the story of--

03:29 - Kela.

03:30 - Yeah, yeah.

03:31 It's so many that, you know, if we dig deep,

03:35 because I'm always one of the pontificators

03:38 when it comes to like, yo, we're much more than just,

03:42 you know, our post-traumatic slave syndrome.

03:44 - Absolutely.

03:45 - You know what I mean?

03:46 The African-Americans here always believe

03:48 our history starts with slavery.

03:50 When we come from great lineages of kings,

03:52 scientists, creators, you know,

03:54 the architects of our culture.

03:56 I want to be able to help tell those stories.

03:58 - Yeah, yeah.

03:59 2024, that's what the future is.

04:00 But let's flash back one minute to 2023, right?

04:03 Because you cannot talk about hip hop culture

04:06 without mentioning you in that, right?

04:07 I mean, you can't go,

04:09 and drumline was a piece of hip hop culture, right?

04:11 You're a piece of hip hop culture.

04:13 Did you like the way that hip hop was celebrated

04:15 on the 50th anniversary, or could it have been better?

04:18 - I mean, I always believe it could have been better

04:20 just because I feel like I am a child of hip hop,

04:22 as you put it.

04:23 So I want to see it on the biggest stages.

04:26 I think everybody who saluted it and celebrated it

04:28 did a fantastic job.

04:30 I love the fact that, you know,

04:31 everything from seeing the hip hop museum

04:33 go up in the Bronx to all of the things

04:35 that we got to see at the Grammys,

04:37 and I believe there's even another coming up

04:40 literally this week,

04:41 a celebration at the Grammys and CBS are putting on.

04:44 But we got to keep going.

04:45 We got to go harder because it is our culture.

04:47 It's the number one export.

04:49 And everyone knows that hip hop is taking over the world.

04:53 So, and it's still young, it's 50,

04:55 but I want them to scream it louder from the mountaintops.

04:58 But every celebration has been dope,

05:00 and it's so dope to see our OGs get recognized.

05:04 You know what I mean?

05:05 And bringing together with, you know,

05:07 everybody who's moving and shaking in the culture right now.

05:10 I think Jay did it, you know,

05:12 or Jay was celebrated in such an amazing way

05:15 with the Brooklyn Museum and, you know.

05:17 - Have you been?

05:18 - I haven't, I want to go.

05:19 I'm trying to get there.

05:20 I'm back in New York next week,

05:21 so I'm going to try to get out there.

05:22 - You got to, man, 'cause I'm not going to be there forever.

05:24 - Yeah, yeah, yeah.

05:25 - I keep it getting as an exhibit,

05:26 so I got to go myself, man.

05:27 Hey, listen, I get you out of here on this

05:28 'cause you got a plane to catch.

05:30 Always ask people at the end,

05:31 because Jim Collins wrote a great book.

05:33 It's called "Good to Great."

05:34 - Yes.

05:35 - How do you transition from good to great?

05:37 You've been there, Nick.

05:38 You've climbed the ladder in entertainment.

05:40 Steve Harvey's one of your mentors,

05:42 like, you know, done that.

05:43 How does one get from good to great in this society?

05:46 - Perseverance.

05:47 You get from good to great by not stopping.

05:49 It's going to be many obstacles.

05:51 It's going to be many challenges,

05:52 but those are only meant to sharpen you from good to great.

05:55 You start off as good.

05:56 We all got some goodness in us,

05:58 but that perseverance, that stick-to-itiveness

06:02 is what allows people to become great,

06:04 you know what I mean?

06:05 Especially when you weather the storm

06:06 and you see adversity,

06:07 that's where the greatness occurs.

06:10 - Perseverance.

06:11 - Yeah. - Appreciate it, man.

06:12 - My man. - Nick Cannon, 2023,

06:13 BOK Summit.

06:14 Got to have you back in future summits, man.

06:15 - Come on, man, let's do it.

06:16 - Absolutely.

06:17 And you're going to African Barcelona, man.

06:18 - Let's go.

06:19 - Yeah, man.

06:20 - I'm here to make me part of the Forbes family.

06:22 - You already are, man.

06:23 - There it is. - Appreciate the time, bro.

06:24 - All right. - Thank you, man.

06:25 - My man.

06:25 (upbeat music)

06:28 (upbeat music)

06:31 [BLANK_AUDIO]

How Nick Cannon Built His Empire Beyond Wild N' Out | Forbes BLK Summit

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