Billboard takes a look back at when hip-hop superstar Cardi B's "Okurr" became so iconic that Pepsi decided to feature it in several Pepsi Super Bowl commercials in 2019.
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00:00 Hip-hop superstar Cardi B is just as famous for her hits
00:03 As she is for her bombastic personality
00:08 Never did we see that more than when her phrase "Okurrr" became legend in her Pepsi ad
00:16 Pepsi okurrrr? Did you just say Pepsi okurrrr? We take you to that moment in today's pop culture rewind
00:22 I
00:24 Mean
00:33 The phrase used by Cardi B had gained so much traction on social media she even had to explain it to Jimmy Fallon on the Tonight
00:40 Show
00:49 But in 2019 when Super Bowl time came she dropped the perfect explanation with a little bit of help Pepsi's more than okay, it's
00:56 Steve Carell Lil Jon and more teamed up to say all the ways Pepsi is okay, but really it's Cardi B's ad that shine
01:07 Why aren't you understanding?
01:09 What kind of word is that?
01:10 Oh, ma'am, it's the best kind of word one from the dictionary of pop culture
01:15 We'll have another huge moment for you next week in our pop culture rewind
01:19 [music]
01:21 [music]
01:24 [music]
01:26 [BLANK_AUDIO]