Apple announced three new chips under the M3 product line - an entry-level M3, an M3 Pro that is 40% faster, and an M3 Max that is 250% faster for AI/3D work. All M3 chips promise up to 22 hours of battery life. New 14-inch and 16-inch MacBook Pro models were announced, with the entry-level 14-inch starting at a lower price of $1599. Both Pros are available with M3 Pro or M3 Max processors. An updated 24-inch iMac desktop was also announced, starting at $1299 with an M3 chip. The higher-end MacBook Pros also come in a new "Space Black" color designed to show fewer fingerprints.