Kim Kardashian FREES THE NIPPLE With Wild New Bra(1)

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Transcript

00:00 Some days are hard, but these nipples are harder.

00:05 Yeah, Bible.

00:06 It's a great look.

00:07 Kim Kardashian's hot new look is actually pretty cold.

00:12 That's why I'm introducing a brand new bra

00:15 with a built-in nipple.

00:16 The Skims founder announcing her brand's latest

00:19 offering on Instagram.

00:21 With this bra, no assembly required for the shock factor.

00:26 And unlike the icebergs, these aren't going anywhere.

00:30 As Kim explains, her latest endeavor is for a good cause.

00:35 A portion of the proceeds will be donated

00:37 to environmental organizations.

00:40 The Earth's temperature is getting hotter and hotter.

00:43 The sea levels are rising.

00:45 The ice sheets are shrinking.

00:47 And I'm not a scientist, but I do

00:49 believe everyone can use their skill set to do their part.

00:52 I'm really good focused on beauty, fragrance, Skims,

00:58 law school, mom.

01:00 Not necessarily in that order.

01:02 And I'm going to show you what it looks

01:03 like with our nipple bra.

01:06 The goal is for them not to look like that.

01:08 They'll always look like perfectly aligned nipples.

01:12 That's Kim over on her Insta story,

01:15 doing some at-home product testing.

01:17 OK, so this is what this bra looks like on.

01:21 It's the push-up.

01:23 It's our ultimate nipple bra.

01:25 So it'll kind of always look a little chilly,

01:30 no matter where you are.

01:32 But like perfectly even.

01:36 They would say that was like so inappropriate.

01:40 Well, not for Zoe Saldana and Jenna Dewan.

01:43 They share applause emojis in the comments,

01:46 with Kim's sister Khloe's bestie Malika writing,

01:50 yes, free the nipples.

01:52 And Kim's best friend Lala Anthony, this is it.

01:57 Some days are hard, but these nipples are harder.

02:02 And unlike the icebergs, these aren't going anywhere.

02:06 I know when I see something, and when I like it,

02:09 and when I want to be involved, and help reinvent it.

02:12 Yeah, the new bra is giving us major Sex in the City vibes.

02:16 Don't call, don't email.

02:18 Just show up at his furniture store wearing these.

02:23 Ew, what are those?

02:25 They're nipples.

02:25 And why are we carrying them around?

02:28 They were sent to me as some kind of promotional thing.

02:30 Really?

02:30 Is there a nipple council?

02:32 Are nipples getting a bad rap?

02:33 Nipples are huge right now.

02:35 Speaking of Samantha Jones, Kim Cattrall

02:38 is now a model for SKIMS.

02:40 How do I feel about SKIMS?

02:42 Oh, you'd like to know, wouldn't you?

02:45 I think there's a little bit of Samantha Jones in all of us.

02:47 No word on if the actress will be donning the nipple bra.

02:51 But could we see Cynthia Nixon doing a campaign next?

02:55 We have secretly replaced Miranda's normal nipples

02:58 with rubber ones.

02:59 Let's see what happens.

03:00 OK, that's it.

03:07 I want my nipples back.

03:09 [MUSIC PLAYING]

03:13 [BLANK_AUDIO]

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