Amazon is launching an independent cloud service called Amazon Web Services European Sovereign Cloud, specifically designed for regulated industries and the public sector in Europe. This cloud will be located within Europe, separate from Amazon's other cloud operations, and will be controlled by EU-resident AWS employees. It aims to provide more control and assurances for European customers in regulated industries and the public sector regarding their data. The launch responds to Europe's strict data privacy laws and push for "digital sovereignty" over European data and technology.