How e-commerce helped this regional business thrive

Australian Community Media

Tamworth’s Kristy and Tim Abra bounced back from being out of work during the pandemic, developing their thriving The Daily Cupcake Co. business with e-commerce.

Transcript

00:00 We always had this entrepreneurial spark in us.

00:02 We always wanted to do our own thing

00:04 and sort of be able to craft something

00:06 around our own lifestyle and our children,

00:09 'cause we've got three young ones as well.

00:11 - For COVID, I just suddenly had all this time

00:13 around the kids that I'd never had before.

00:15 And we thought if there was a way that we could keep this

00:19 and stay at home, but do something ourselves

00:22 and be our own bosses.

00:23 - We are exclusively online,

00:26 so we wouldn't exist without an e-commerce platform.

00:30 It's just been an incredible learning curve

00:32 over the last three years

00:32 to figure out how to be business owners.

00:34 - Yeah, and do it all ourselves.

00:36 We had to do all the graphics, all the branding,

00:40 the business plan, the website.

00:41 - Being in a regional town

00:42 has actually probably propelled us a little bit

00:44 because the community's really kind of gathered around us

00:48 and, yeah, bolstered us.

00:50 - One of the benefits of doing it from home

00:52 is that it kind of naturally has a homeliness to it

00:55 because you have to see every product,

00:56 every single thing that goes out the door,

00:58 every cupcake out of the hundreds of thousands

01:00 that we've made over the three years

01:02 has been looked at and made by us by hand.

01:06 And so it's always gonna have that authenticity to it.

01:10 And so we lean into that in the way that we brand it

01:12 and the way that we package it

01:14 and the way that we deliver it.

01:15 I'm right there on the doorstep.

01:16 (gentle music)

01:19 [BLANK_AUDIO]

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