Black Friday is around the corner - here's how to get the best deals - video Dailymotion

The Street

Wendy Sturgis, CEO, Clever Bridge, joined TheStreet to discuss how consumers can save big this holiday shopping season.

Transcript

00:00 We are coming into Black Friday holiday shopping season.

00:04 What is it looking like this year?

00:06 I think it's going to be a great year for consumers.

00:08 I think that with all the macro headwinds,

00:11 all of our clients we're talking to,

00:12 they're getting ready,

00:13 they're thinking about their strategies

00:15 and how they can attract new customers with great offers,

00:17 bundling, multi-year, and also keeping customers

00:20 with some, maybe some healthy discounts.

00:23 And you do a lot of your business

00:24 through subscription models for companies.

00:26 78%, yes.

00:28 When you're looking from a consumer standpoint,

00:30 what advice do you have for consumers

00:33 who are looking to save money in transactions online

00:36 or through subscriptions?

00:37 Well, look, I think there's a lot of opportunities

00:40 for consumers, and I think you got to be smart

00:42 about your commitment to a company.

00:44 And if the subscription is the right one,

00:46 we all see the Amazon actions that they take.

00:49 They really want you to do it.

00:50 And I think it can be really healthy

00:53 if you know that this is a product

00:54 that you use on a regular basis.

00:56 But otherwise, I think you got to be smart about it

00:57 because there is that move towards it.

01:00 So I think it's just being intelligent

01:02 and really being thoughtful about what you're buying.

01:04 And are there any, like,

01:05 what are the discounts worth paying attention to?

01:07 Like if I sign, they always want me to sign up for longer,

01:10 but they offer a good discount.

01:11 Is that something that I should think about?

01:13 Yes, I think there's a couple of tactics

01:14 that consumers should think about.

01:15 I think if you know that you want the product,

01:17 the longer you commit, you know,

01:20 companies are going to give you a healthier discount.

01:22 These companies have worked hard

01:23 to attract you as a customer.

01:25 They want to keep you.

01:26 You have leverage.

01:27 I'm a digital first person,

01:29 but sometimes getting on the phone with the company

01:32 and saying, "Hey, I'm thinking about leaving.

01:35 What offers do you have?"

01:36 If you're not able to do that online.

01:37 I think also getting more for your subscription.

01:40 Companies want a bundle.

01:41 They want to encourage you to buy more.

01:43 So if you're thinking about that,

01:44 what else could you get?

01:45 And could you get a better deal

01:47 by buying more from that company and doing it?

01:50 And when does it make sense to buy in person versus online?

01:54 I mean, it's such an interesting question.

01:56 Look, I'm on the board of the Container Store.

01:58 So I'll talk about that.

01:59 They want to create unique buying experiences online.

02:02 And so understanding a company,

02:04 their strategy, specials, online only, right?

02:08 Understanding the products that you want to buy.

02:10 There is unique things that happen in the web,

02:13 but you know, there are things that only happen in the store.

02:15 And I think it's the merging of that

02:17 and all companies at Omni Channel.

02:19 You need to decide as a consumer,

02:21 is it, do you know what you want?

02:22 Can you get the best price?

02:23 And the last tip I'll say is use your credit cards.

02:27 Credit cards offer some extraordinary opportunities

02:31 to get offers for transactions

02:32 that you are already going to make.

02:34 (upbeat music)

Black Friday is around the corner - here's how to get the best deals

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