After the record-breaking reign of the Queen ends, the Royal Family will likely need to make a "greater use" of the Duke and Duchess of Cambridge, according to brand and reputation management expert Eric Schiffer. Kate and Prince William, he believes, are approachable and care for issues close to the hearts of many, including mental health and climate change. Asked whether the Royal Family will need rebranding after the reign of the Queen, he told Express.co.uk: "I think there is going to need to be a greater use of William and Kate, who I do think have a great ability to connect with the public and show their real side, or at least a side through which people will see their humanity." The ...
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