NEWS: Banks band together protect consumers with refreshed #JanganKenaScam campaign

The Edge TV

Malaysians banks have come together to help raise awareness among consumers about scams with its refreshed #JanganKenaScam campaign.

Transcript

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00:29 Trust extends to every aspect of our lives,

00:35 from the way we interact with one another on a personal level,

00:40 when we buy goods and services, to the functioning

00:44 of our economic and political systems.

00:47 Trust in the public sector, the keynote

00:54 for social harmony and stability,

00:58 and in the private sector, trust is the lifeblood of commerce.

01:04 When consumers trust a brand, they remain loyal to it.

01:09 For investors, trust in the company's leadership

01:13 and financial reporting is essential for strong capital

01:17 flows that promote economic growth.

01:20 One crime that has dominated the headlines, both in Malaysia

01:25 as well as globally, are financial schemes.

01:29 The challenges we face stem from several factors.

01:33 No doubt, criminals are becoming increasingly sophisticated,

01:36 riding the wave of technology.

01:39 While the world comes to grips with tools such as JEDGPT,

01:43 cyber criminals have created their own tools,

01:45 such as fraud GPT.

01:49 Criminal activities are also becoming increasingly complex,

01:53 as criminals exploit vulnerabilities across borders.

01:57 Therefore, all of us in the financial industry,

02:01 be it in the public or private sector,

02:04 must equip ourselves with the full arsenal

02:07 of the latest and emerging financial crime technologies

02:10 to effectively detect, prevent, and eliminate

02:14 illicit activities.

02:15 While security and technology measures are important,

02:19 public awareness remains our strongest defense.

02:22 Indeed, educating the public with these steps

02:26 is an ongoing effort, and this must go on ephemerally.

02:29 There is room for the industry to be

02:31 more proactive, prominent, and persistent in building

02:35 and raising public awareness in these steps.

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