X Social Media , Is Suing X, Formerly Twitter.
Elon Musk rebranded Twitter to be
called X at the end of July 2023.
Now, a company called X Social Media LLC
is filing suit, The Verge reports.
According to the lawsuit filed on
Oct. 2, X Corp. has violated Florida
common law due to "unfair competition and
trademark and service mark infringement.".
X Social Media, which has continuously used its registered trademark since 2016.
claims to have “already suffered loss in revenue that correlates with X Corp.’s
rebrand and use of the mark ‘X.’”.
However, law professor Alexandra Roberts says,
“In a crowded field with lots of ‘X’ trademarks,
it will be difficult to enforce against others.” .
The argument that will enable Twitter/Musk to get protection for the mark will be the same argument that impedes aggressive enforcement, Alexandra Roberts, a professor of law and media
at Northeastern University, via The Verge.
There are thousands of single-letter trademark registrations; many, but not all, of them are more elaborately stylized than the one that now appears on the site formerly known as Twitter. , Alexandra Roberts, a professor of law and media
at Northeastern University, via The Verge.
Given the large user base on Twitter and
the number of people following and reporting on this rebrand, I expect it wouldn’t take very long to establish that the new ‘X’ functions
as a trademark and consumers associate
it with Twitter’s services or brand, Alexandra Roberts, a professor of law and media
at Northeastern University, via The Verge