Today, you’d be hard pressed to find a celebrity who hadn’t partnered with one (or many) brands, and, increasingly, it’s next to impossible to find one who doesn’t have their very own budding beauty empire. Statista noted that 13 celebrity brands emerged in 2022, joining an already saturated space - with Rihanna’s Fenty Beauty the biggest earner.In an effort to separate the great from the mediocre to help you navigate the piles of the stuff on offer, I’ve tested a whole lot of products. I’ve canvassed fellow beauty journalists, begging them to tell me which ones they rely on. I’ve even spoken to make-up artists and asked what’s made it into their kits (my favourite response came from Sonia Deveney, who said: “I’ve been a bit wary of brands launched by celebrities because, you know, they’re likely to be crap aren’t they? But I’ve been pleasantly surprised by some!”).