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Chris Den Uijl On the Growth of Baja Beach Fest, Inspiration For Sueños & More | Latin Power Players 2023
Billboard
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10/3/2023
Chris Den Ujil, co-founder, La Familia Presenta chats with Isabela Raygoza at Billboard's Latin Power Players event in Miami.
Category
🎵
Music
Transcript
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00:00
I've been such a very early supporter of Baja Beach Fest
00:03
and just seeing it grow five years
00:05
and the level that it's gotten to on a global scale,
00:08
I mean, hey, like, congratulations.
00:10
How has that evolution been like for you?
00:12
- It's been amazing.
00:14
When we first launched it, the idea was,
00:16
let's bring a festival on the beach, right?
00:20
And let's find a way to celebrate Latin culture,
00:24
bring Mexican-Americans together,
00:26
was really the idea, right?
00:27
Until it really hit us how powerful bringing Latinos
00:32
from all walks of life together really means
00:35
and what it means to the artists as well.
00:37
And so to fast forward five, six years later
00:39
and see just how much it's a part now
00:43
of like music culture as a festival,
00:45
it's incredibly humbling.
00:47
And yeah, I wish Aaron was here to share it,
00:49
but it's been super special.
00:50
- And it is so dope.
00:51
I mean, me, I'm privileged to have gone and seen it evolve,
00:55
but also that I grew up near there,
00:57
but now that you've expanded to Chicago and then in Mexico,
01:00
like tell us about some of the other festivals
01:02
that you're also expanding on.
01:05
- Yeah, look, there's so many people
01:06
that can't come to Mexico
01:08
or don't wanna come to Mexico, right, from the US.
01:12
And we kept getting hit up all the time.
01:14
Bring something to LA, bring something to Miami,
01:17
bring something to New York.
01:18
And, you know, we have friends in Miami
01:20
that do a festival already.
01:21
And I have a lot of history in Chicago
01:25
producing more electronic based and multi-genre shows.
01:28
And we had an opportunity to go to Grant Park.
01:32
And for us, it's all about the location.
01:34
You know, the foundation of every festival for us
01:38
is about the experience.
01:40
It's about how to make people feel.
01:42
And then the lineup is a part of that, right?
01:44
And so Chicago has been an incredible response.
01:47
It was something that I feel like the Latinos need it.
01:52
We have so many concerts servicing Latin,
01:57
just consumers every single day in Chicago,
01:59
but not a festival.
02:00
And it's been amazing.
02:01
Over 50% of the people
02:03
had never even been to a festival before.
02:05
So it was just a new kind of like chapter, right?
02:08
Evolution of what the foundation of people
02:11
like Henry Cardenas and others
02:13
had already put down for us in Chicago.
02:15
- Yeah, no, incredible.
02:16
It was a great panel that you had,
02:18
the art of the festival.
02:19
Congratulations on that.
02:20
Congratulations on being a power player.
02:23
How does that honor feel like?
02:25
- I mean, it's super special.
02:26
You know, like pretty much every single day,
02:30
we're putting just 100% of our heart and soul into this
02:33
and really like just putting it all on the line, right?
02:37
And producing the biggest shows we possibly can
02:39
and really helping elevate every single artist.
02:42
And it's really special
02:44
to just get a little recognition for that
02:46
'cause we're really behind the scenes.
02:47
And you know, my team's not here,
02:49
but they're really just like the vision and the glue.
02:52
And so, you know, without them,
02:54
we wouldn't be where we are.
02:55
- Well, no, congratulations on everything.
02:57
And thank you.
02:58
Thank you so much for speaking with us.
02:59
- Thank you guys.
03:00
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