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Paige Spiranac Shares the Key to Building a Brand and a Successful Career
Sports Illustrated
Follow
9/24/2023
The golf influencer says that staying authentic to yourself is of the utmost importance.
Category
🥇
Sports
Transcript
Display full video transcript
00:00
be your advice to considering, you know, the way you come up from from playing to, you know,
00:05
swimsuit with with SI to being an influencer now to those who are trying to make a name for
00:10
themselves? So I had a very unconventional path to everything that I've done in life,
00:17
and I think that's my advice is stick to what is authentic to you. And when I was trying to play
00:24
golf professionally, it didn't feel right to me. And so I pivoted, wanted to stay in an industry
00:29
that I love so much. And when I started social media, no one was doing this. There was no
00:35
Instagram golf girls like I paved this path for so many. And it just came out of place of passion
00:41
for this game that I love so much. And also just being authentic and being myself online. And so
00:47
if you want to try to go the professional route, know that it's going to be a grind and invest
00:52
wisely with your money because it is very, very expensive. And then just keep going after it,
00:59
if that's what you want to do, and you love it. And then when it goes to social media,
01:03
I would say my advice is just be yourself. Like your personality is everything when it comes to
01:07
connecting with so many people. And if you're trying to put on a facade, people are going to
01:12
see right through that. And so always try to be yourself. Because I think sometimes we're looking
01:16
at other people who are successful on social media. And you're like, if I do it this way,
01:19
or if I do it this way, then I'll have the same success. And it's very much the opposite.
01:24
And showing your personality is what makes people popular online now.
01:29
Same thing go for like brand partnerships, and IL deals, you know, obviously, that's an emerging
01:33
thing for college athletes. 100% you have to find the right brands that understand your own personal
01:39
brand. I think sometimes companies when they work with influencers, they want their platform,
01:44
yet they want to control everything that they do say in post. And then it doesn't work because
01:49
their followers can see right through this app. And so my advice to companies wanting to work
01:54
with influencers is find someone that aligns perfectly with your brand. And then it's really
01:59
fun because you can be creative and you can create all these really exciting new ads. And it's not
02:04
just you know, someone standing in front being like, buy this now, I love this, you know, it's
02:09
things that you actually love. And that's what I always try to do with companies I work with.
02:14
I love all the products, and I would use it. And most of them I used before. And that was kind of
02:20
my introduction to it. And I always decided that I would never take money if it was a product that
02:24
I didn't fully love, because my trust with my followers is the most important thing. And if I
02:30
lose that, then it's over.
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