Paige Spiranac Shares the Key to Building a Brand and a Successful Career

The golf influencer says that staying authentic to yourself is of the utmost importance.

Transcript

00:00 be your advice to considering, you know, the way you come up from from playing to, you know,

00:05 swimsuit with with SI to being an influencer now to those who are trying to make a name for

00:10 themselves? So I had a very unconventional path to everything that I've done in life,

00:17 and I think that's my advice is stick to what is authentic to you. And when I was trying to play

00:24 golf professionally, it didn't feel right to me. And so I pivoted, wanted to stay in an industry

00:29 that I love so much. And when I started social media, no one was doing this. There was no

00:35 Instagram golf girls like I paved this path for so many. And it just came out of place of passion

00:41 for this game that I love so much. And also just being authentic and being myself online. And so

00:47 if you want to try to go the professional route, know that it's going to be a grind and invest

00:52 wisely with your money because it is very, very expensive. And then just keep going after it,

00:59 if that's what you want to do, and you love it. And then when it goes to social media,

01:03 I would say my advice is just be yourself. Like your personality is everything when it comes to

01:07 connecting with so many people. And if you're trying to put on a facade, people are going to

01:12 see right through that. And so always try to be yourself. Because I think sometimes we're looking

01:16 at other people who are successful on social media. And you're like, if I do it this way,

01:19 or if I do it this way, then I'll have the same success. And it's very much the opposite.

01:24 And showing your personality is what makes people popular online now.

01:29 Same thing go for like brand partnerships, and IL deals, you know, obviously, that's an emerging

01:33 thing for college athletes. 100% you have to find the right brands that understand your own personal

01:39 brand. I think sometimes companies when they work with influencers, they want their platform,

01:44 yet they want to control everything that they do say in post. And then it doesn't work because

01:49 their followers can see right through this app. And so my advice to companies wanting to work

01:54 with influencers is find someone that aligns perfectly with your brand. And then it's really

01:59 fun because you can be creative and you can create all these really exciting new ads. And it's not

02:04 just you know, someone standing in front being like, buy this now, I love this, you know, it's

02:09 things that you actually love. And that's what I always try to do with companies I work with.

02:14 I love all the products, and I would use it. And most of them I used before. And that was kind of

02:20 my introduction to it. And I always decided that I would never take money if it was a product that

02:24 I didn't fully love, because my trust with my followers is the most important thing. And if I

02:30 lose that, then it's over.