The Fast History Of... | show | 2022 | Official Trailer - video Dailymotion

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“The Fast History Of..." is a super-charged romp through the histories of anything from iconic brands to enthralling t | dHNfR1VJNjdRN25qUnM

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00:00 Heinz begins his path toward redemption and fortune

00:03 with one of the biggest aha moments

00:05 in the history of American food.

00:08 While traveling in England,

00:09 Heinz gets his first taste of something called katsup,

00:13 a fermented fish sauce that dates back to China

00:15 circa 300 BC.

00:18 Katsup is used to mask the taste of spoiled meat,

00:22 a common problem at the time.

00:24 But in many cases, the katsup is worse

00:26 than the rancid meat that it's covered.

00:28 (spits)

00:30 That's when H.J. has a revelation.

00:35 What if he could replace those slushy fish bits

00:38 with something more appealing, like fresh tomatoes?

00:42 - Remember, there's no refrigeration.

00:44 - You know, who knew that's how Heinz ketchup was created?

00:46 Just one of the stories you'll find on the Fast History

00:49 of its new show coming to the History Channel.

00:51 It takes a look at all sorts of subjects

00:53 from iconic brands like Heinz to Budweiser,

00:56 covers the mob, everything.

00:58 - Sherry Ordner-Middleman is the executive producer

01:00 of The Fast History of,

01:02 and she joins us live this morning.

01:03 Good morning.

01:04 - Good morning.

01:05 - All right, good.

01:06 We appreciate you being here.

01:07 We're gonna go through a couple of your subjects

01:08 that you cover.

01:09 And why'd you pick Heinz?

01:11 - Heinz is one of many.

01:14 What we pick are sort of brands, items,

01:18 cultural juggernauts that we all know and love.

01:23 So what we pick are brands that we all know and love,

01:25 and we're gonna go behind the scenes

01:26 and really give you the whole story as to how we got there,

01:29 how we got to that place.

01:30 - And I didn't know that ketchup was bigger in Canada

01:34 than any place else.

01:35 I thought we had that locked down here.

01:37 (Sherry and Sherry laughing)

01:38 - Apparently they still eat more ketchup than us.

01:41 - What do you know?

01:42 All right, tell us about Bush Beer and Budweiser,

01:44 and tell us about how that got tied to baseball.

01:47 - Yeah, so it's an interesting story.

01:50 So Budweiser, you know,

01:52 which comes from a town in Germany called Budweis,

01:57 had this sort of image problem,

01:58 which was they had,

02:00 there was this anti-German sentiment happening in America

02:03 after the war.

02:04 And so Budweiser really wanted to Americanize themselves.

02:07 So they really started to go red, white, and blue.

02:10 And ultimately they, you know, said,

02:14 "Well, what's more American than sports?"

02:19 And they started to kind of take over.

02:20 And they really led the way into Super Bowl advertising

02:24 being a huge thing.

02:25 And it was not the first Super Bowl,

02:27 I think it was the third Super Bowl.

02:29 There's a lot of facts in my brain

02:30 from working on this show,

02:31 but I believe it was the third, where they had a Super Bowl

02:34 ad and, you know, sort of became tied

02:37 to the Super Bowl from there.

02:38 And as the commercials got bigger and bigger,

02:42 the Super Bowl became the place to advertise.

02:45 - Ah, so we were looking at some clips here

02:47 from the show here.

02:48 Does each little section here feature

02:51 sort of a reenactment like that?

02:54 - So a lot of them do.

02:56 They, some of the reenactments come from another series

02:59 on History Channel called "The Food That Built America."

03:02 So when we have that great reenactment footage

03:05 on a story that we're covering,

03:06 we do absolutely use that fun stuff.

03:10 But the series also has brands that don't have reenactment,

03:14 but we use a ton of great archival material,

03:16 a lot of old commercials.

03:18 We've got brand experts, historians.

03:21 So we really paint a picture

03:23 using a combination of things.

03:24 So whether it's that recreation footage,

03:27 cool old footage, cool commercials,

03:29 or brand experts, industry experts.

03:32 - All right, and so it's not just products

03:33 that you're featuring here.

03:35 You also have a portion here about the Chicago lawyer,

03:38 Adolphus Green and the Loose Brothers.

03:40 - So that's actually part of the Nabisco story

03:45 and the Oreo cookie story.

03:47 - And what's that?

03:48 - So we did an episode on Nabisco

03:51 and the amazing thing about the Oreo cookie

03:54 is sort of how the Oreo cookie became iconic.

03:57 What a lot of people don't realize

03:58 is that the Hydrox cookie actually came first.

04:02 And there was this sort of rivalry

04:06 between Sunshine Bakery and Nabisco

04:09 and Sunshine Bakery made the Hydrox first.

04:11 And part of the fun story there is that

04:14 Hydrox was sort of so angry and jilted about the Oreo,

04:20 which they believed was ripping them off,

04:22 that they sort of focused on,

04:24 they copied us, they copied us.

04:27 In their advertising, they almost became like,

04:30 the get off my lawn neighbor.

04:32 Oreo was sunshine, children enjoying,

04:35 and twist and turn that cookie.

04:36 And Americans started to fall in love with Oreo

04:39 and really associate Oreo with joy and happiness.

04:41 So as iconic as Oreo is,

04:45 it actually came after the Hydrox.

04:48 - Interesting.

04:49 Well, it's cool 'cause it's only 30 minutes long

04:50 and you get all your history in 30 minutes or less.

04:52 It's the Fast History of,

04:53 airs Sunday nights on the History Channel.

04:55 Thanks for being with us, Sherry.

04:57 - Thank you.

The Fast History Of... | show | 2022 | Official Trailer

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