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Report
Al-Futtaim Automotive Pilots The Development Of A New Green Mobility Ecosystem In The UAE
Khaleej Times
Follow
9/18/2023
To support the fast-adoption of electric mobility, Al-Futtaim Automotive is architecting an entire EV ecosystem in the UAE
Category
🤖
Tech
Transcript
Display full video transcript
00:00
In the quest for the UAE's Net Zero by 2050 goals, Al Futaim Automotive has emerged as a leader,
00:07
crafting a unique and comprehensive EV ecosystem in the UAE.
00:12
Let's explore their impressive portfolio steering the nation's green mobility ambitions.
00:18
From their partnership with a world-leading manufacturer of new energy vehicles comes BYD Ato3 and BYD Han.
00:27
For performance and innovation enthusiasts, they have the Polestar 2.
00:32
Volvo joins the journey with the Volvo C40 Recharge and XC40 Recharge.
00:38
Backing it all up is Al Futaim Automotive's charging solution, Charge2Move,
00:43
and their first IMI-accredited training center for EV service technicians.
00:49
The commitment also extends to commercial transportation
00:52
as Al Futaim Automotive launched the region's first heavy-duty Volvo electric truck range.
00:58
Our journey in the commercial electric vehicle started almost three years ago
01:06
with the trials of Volvo electric bus in partnership with RTA
01:11
to promote sustainable transport solutions in Dubai.
01:14
Recently this year, we introduced the first heavy-duty Volvo electric truck in the UAE.
01:22
The industry feedback is very positive, both from governmental and private sectors,
01:29
and the visions are aligned with the UAE Greater Vision for Sustainability.
01:36
I'm going to give you an exclusive information for you and your viewers.
01:40
We're working in the coming few months to launch an all-electric construction machine,
01:46
and we are very excited about it.
01:48
In its journey to pioneer a new EV ecosystem in the UAE,
01:53
Al Futaim Automotive is also redefining the customer experience
01:58
through a string of new innovative ventures, including their digital e-commerce platform.
02:05
E-commerce in the automotive industry is important regardless of electric vehicle
02:13
or regular combustion engine vehicle.
02:16
But for electric vehicle, there are two critical aspects related to that.
02:20
First, the fact that our customers that we are bringing are a lot more digital native,
02:25
early adopters on buying goods online,
02:28
but also they will be extensively searching for more information online.
02:32
And the cycle from the time that they have decided to look into an electric vehicle
02:37
until purchase is slightly longer than on a regular vehicle.
02:41
The reason being that they are trying to understand all the questions around
02:45
range, around charging infrastructure,
02:47
and all of these anxieties need to be lifted before they make up their decision.
02:51
And this is something that we have taken into consideration
02:54
when building our e-commerce platform for BYD and for Polestar.
02:57
Working hand in hand with the commercial teams,
03:00
we've packaged the way that is end-to-end,
03:01
so that on the website, all of the explanation is ready and readily available
03:07
for the customer to make up his mind.
03:09
And what we realized is that it was the winning formula.
03:11
So for BYD, for instance, which we have launched in the beginning of the summer,
03:15
for the first time in the history of Half-Life,
03:17
we actually launched a brand and a vehicle online
03:21
without anybody being capable to actually touch and drive the vehicle.
03:25
And yet, to our surprise, very rapidly, we had a big number of bookings being made online.
03:30
People ready to actually put their money in order to put their hands on the car first.
03:35
In one hour, we had the first booking, and after three weeks, we had over 150 bookings.
03:41
So the winning formula really on e-commerce and specifically for electric vehicles
03:45
is to have enough information for the customer to entirely make up his mind.
03:49
And then a journey online, which is very easy, very simple step.
03:53
You choose your car, you choose your finance solution,
03:55
and you choose your infrastructure option as well.
03:58
Al Fultaim Automotive leads the UAE's EV movement,
04:02
with a commitment to the country's net zero agenda,
04:05
a strong EV ecosystem, and a seamless digital customer experience.
04:11
The company is at the forefront.
04:13
[Music]
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