NEWS: SSF talks expansion strategy

The Edge TV

ACE Market-bound SSF Home Group, which is scheduled to be listed on Oct 12, set its IPO price at 25 sen per share. Executive director & deputy CEO Lok Kok Khong talks about its strategy going forward.

Transcript

00:00 expansion for 18 outlets. We already know where to start our new outlet.

00:11 We have a list of locations that are available. We calculate each and every shop we open.

00:21 It's a strategy enough for us to bring more members because of different locations.

00:26 Nowadays people are lazier and lazier. You see even IKEA, they want to go from a big

00:33 size to a small size because people don't want to get lost inside. They just want to

00:37 buy some plates and all this. We have more locations, easy access for them. Before they

00:45 come to here, they are already our customers in the rural area or a smaller town. From

00:52 here we can increase our revenue because of easy access and more presence. You can see

01:00 why DIY opened 1000 shops. It's sure got one like 7-Eleven. It's easy access.

01:08 www.kitchener.com

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