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“Everyone’s Got Their Own Thing Going On,” in Vogue’s Latest Streets of South London Video
Vogue
Follow
9/6/2023
From punk, to vintage, to witchy; here's a look at the street style that makes up the eclectic neighborhoods of South London.
Director: Daisy Gaston
Director of Photography: Bella Kennedy, Girogia Young, Connor MacLeod
Editor: Katie Wolford
Senior Producer, Vogue: Jordin Rocchi
Associate Director, Creative Development, Vogue: Alexandra Gurvitch
Senior Fashion News Editor, Vogue Runway: Laia Garcia-Furtado
Visuals Editor, Vogue: Olivia Horner
Associate Producer, Vogue: Lea Donenberg
Additional Interviews: Zee Waraich
Producers, London: Rob Wildsmith, Tara Sadeghi
Audio: Julia Martin
Production Assistant: Lily Dizdarevic
Photographer: Ivory Campbell
Runner: Lara Drew
Featuring: Billie Ireland, Chavonne Brown, Damsel Elysium, Hannah Thompson, Louis Thompson, Philomène Amougou, Sheena Jones, Sheila Teague, Woerms, Xiao Qiao, Yasmin El Yassimi
Production Coordinator: Ava Kashar
Production Manager: Kit Fogarty
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Justin Symonds
Post Production Coordinator: Jovan James
Supervising Editor: Kameron Key
Post Production Supervisor: Nicholas Ascanio
Director of Content, Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
Executive Producer: Ruhiya Nuruddin
VP, Digital Video English: Thespena Guatieri
Category
✨
People
Transcript
Display full video transcript
00:00
I feel like you see lots of different people from lots of different scenes in South London.
00:04
It's so eclectic.
00:05
London is just like really bold.
00:07
People are not afraid to be themselves here.
00:09
London really allows you to do whatever you feel comfortable in.
00:23
I'm a sucker for like historical fashion and I love accessories.
00:27
I love jewels.
00:28
I'm wearing the ivory silk skirt and the silk dress that I've deconstructed
00:32
to have this kind of ruche effect.
00:34
Well, I would say the scene here today is as always very vibrant,
00:44
very active, great energy really.
00:47
Well, I'm wearing Comte de Garcon skirt and coat,
00:51
Prada boots and Bright and Tig jewelry.
00:54
I want the clothes to be the foil to the jewelry,
00:57
so the jewelry stands out strongly.
00:59
My personal style, I would say, has different poles to it.
01:10
Sometimes I'm going very much for cool dad.
01:13
Other times I'm going for Latin uncle.
01:16
Other times I'm just doing sort of a witchy thing
01:19
and sometimes I put them all together just to confuse people.
01:23
Today's look was I'm traveling, but still a serve, have to serve.
01:28
When I get north of the river, it feels like everyone has decided
01:30
to wear very strict uniforms by borough.
01:33
Where here you go through Deptford, you go through Greenwich,
01:35
you come through Lewisham.
01:36
It feels like people are more willing to blend aesthetics.
01:42
I think that's what makes South London different to
01:44
basically every other part of the country.
01:48
There's a lot more vibrancy in South London.
01:50
People are very authentic to the way that they want to dress.
01:53
London is such a multicultural place, but specifically South London as well.
01:56
So you just get that tone of different energies,
01:59
different ways to express yourself.
02:01
It's just a melting pot and you can see that aesthetically.
02:04
Growing up, there wasn't a lot of representation on like
02:07
different types of way to celebrate yourself and celebrate your body
02:11
and your style and your identity.
02:13
There's a lot of different types of way to celebrate yourself
02:16
and celebrate your body and your style as a black woman.
02:19
So my personal style derives from a lot of 90s black femme archetypes
02:24
and just TV shows that I'm obsessed with.
02:26
And I just mix it all together and get whatever I need to get from it.
02:30
Today I'm wearing a Vivienne Westwood draped vest.
02:39
It's a deep fashion history and that involved a lot of art history.
02:43
And I remember always being really, really inspired by
02:46
old masters Dutch paintings and neoclassical sculpture
02:50
with just all the beautiful, beautiful draping.
02:53
Just day to day, obviously I can't walk around in some giant Rubenesque gown.
02:58
So I think I try to translate that into more like wearable pieces,
03:04
like this lovely little vest.
03:07
[Art Teacher Queer]
03:11
My friends and I call it like Art Teacher Queer is my personal style.
03:15
Today I'm actually wearing two dresses.
03:17
The under one is like one from Monki.
03:19
I got it when I was working there in my last year of uni.
03:21
And this is actually my favorite thing that I own right now.
03:23
I really like how bright it is.
03:25
And I always want to express like really loudly.
03:27
I kind of want my clothes to do the talking for me
03:29
because I'm quite a reserved person.
03:31
I use fashion a lot to like project who I am.
03:33
[Fabric Fashion]
03:36
I really like to make my own clothes
03:38
because I don't really find what I want to wear in shops.
03:41
So I buy a lot of fabric in Africa and then I make them in London.
03:45
My style is in a way like to reveal my own culture and my heritage.
03:50
So it's important to me that the way I dress is a reflection of where I'm from.
03:54
[Fabric Fashion]
03:59
It's important for me to look aggressively queer.
04:01
I like to stand as a safe space for other queer people
04:04
so they can recognize that they're not alone when they're in public.
04:07
I like to bend gender and switch up the stereotypes associated with certain garments
04:12
and kind of mix them all together in my own taste and style.
04:15
So it's inspired by the punks of London.
04:17
It's kind of like acts as protection for me
04:20
and makes me feel like I can take up as much space as I need to.
04:23
As cliche as it is, I think it's important, especially in a big city,
04:26
to like have your own voice and feel as though you're seen and heard as your authentic self.
04:30
[Style]
04:36
I like to buy really old clothes.
04:39
I feel like I always buy things because I think they used to be mine.
04:42
So it's like a past life regression.
04:44
For me personally, I want people to look at me and be like,
04:47
"Oh, I can't buy this. I can get inspired from this."
04:51
Or, "I see her as a painting."
04:54
[Style]
04:58
What is the South London style?
05:00
I feel like with South, everyone's got their own thing going on.
05:03
There's not sort of one style of London.
05:05
It's sort of what everyone brings,
05:06
and everyone that you interact with sort of expresses themselves in the way that they look.
05:11
[Style]
05:15
[BLANK_AUDIO]
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