Omakase - The Art of Trust

'Omakase' is a special way of ordering things in Japan. It comes from the Japanese word meaning “to entrust.” In a sushi restaurant, for example, it means you leave it to the chef to decide what to serve – they skillfully select items they think will most appeal to your taste. A recent development is the growth of Omakase services. We look at a service that makes monthly nationwide deliveries of carefully selected vegetables from Kochi in Shikoku, and visit a bookseller who sends his customers novels he chooses specially to match their personalities and life situations. Omakase is more than simply curating services, it’s about building relationships of trust.

VIDEO BY MINISTRY OF FOREIGN AFFAIRS OF JAPAN

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