Quando e quanto o Atlético vai faturar com a Arena MRV? CEO explica

No Ataque

Com a iminente estreia do Atlético na Arena MRV, algumas perguntas começam a vir à tona: quando o Galo terá lucro com o novo estádio e qual a previsão de faturamento? A expectativa do torcedor, obviamente, é a de que o lucro seja destinado a contratações para fortalecer o time nos próximos anos.   Leia mais: https://noataque.com.br/futebol/brasileirao-serie-a/time/atletico-mg/noticia/2023/08/21/quando-e-quanto-o-atletico-vai-faturar-com-a-arena-mrv-ceo-explica/  Em entrevista coletiva nesta segunda-feira (21/8), o CEO da Arena MRV, Bruno Muzzi, deu alguns detalhes sobre as projeções de faturamento para os anos de 2024 a 2027. Ele explicou, no entanto, que as estimativas serão mais precisas à medida que o Atlético aprender a operar o novo estádio.    Algumas variáveis ao longo deste ano e do início do próximo serão determinantes para esse aprendizado. Um exemplo é a capacidade total do estádio, que aumentará gradativamente. Outro está relacionado à gestão dos shows e eventos, uma vez que alguns serão realizados pelo próprio Atlético e outros pelas produtoras.   SE INSCREVA EM NOSSO CANAL NO YOUTUBE:    / @portaluai    Siga o Portal UAI nas redes sociais:  Instagram - https://instagram.com/estadodeminas Twitter -  https://twitter.com/em_com Facebook - https://www.facebook.com/EstadodeMinas  #galo #arenamrv #lucro

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00:00 The idea is to close the stadium in late September and early October.

00:03 That's the schedule I've worked on to close it.

00:07 Once the stadium is closed, we start receiving the contributions.

00:10 We start controlling everything.

00:13 The arena goes inside the stadium, so it becomes the Athletic's stadium.

00:19 And there we have the complete planning for 2024, 2025, 2026, 2027.

00:25 I think the arena will be operationally at its full capacity.

00:32 I think that from next year it will have games running, everything at its maximum capacity.

00:39 This year we will gradually have the events, the Paul McCartney concert,

00:44 the games, I hope, and we will expand.

00:47 But we still have a lot to learn this year.

00:51 So we'll get in.

00:53 The planning is one thing, but the arena has the capacity...

00:58 I'll talk about the revenue, because we have the projections,

01:07 but we'll learn how to operate the arena.

01:11 What is the arena's furniture?

01:15 What will be the arena's commercial team?

01:17 We are overwhelmed with requests for events, organization,

01:24 so we'll have to expand this team.

01:26 Our operational team, which is small, I operate Mineirão,

01:30 we'll have to expand.

01:32 And we'll start to understand better the associated costs,

01:39 the fixed and variable costs of the MRV arena.

01:41 But the arena today, if you think about it,

01:43 we can, just with the ticket, I predict,

01:48 by 2024, we'll reach 80 million reais.

01:53 Roughly.

01:54 But how will we get there?

01:56 If you think about it, we have 46 thousand seats,

01:59 less chairs, more seats,

02:01 let's go to 35 thousand.

02:03 Let's take from the organized crowd, which has a cheaper price,

02:08 32 thousand people.

02:11 Let's make a 30 thousand account.

02:13 If I put an average ticket of 30 thousand places,

02:17 just 60 reais, an average ticket,

02:20 obviously this ticket will change, play the game, increase,

02:23 but we're talking about 1.8 million reais per game.

02:26 So you take 1.8 million here,

02:28 let's say 2.5 million with the other,

02:31 with the organized crowd, with the lounge,

02:34 ticket, this one with the shrimp, 2.5 million reais, right?

02:38 Let's say we have 35 games a year,

02:43 so we're talking about 2.5, 7,

02:45 from 70, 500, 65, 17.5,

02:48 we're talking about 85 million reais, just in the ticket.

02:53 Just the fans.

02:55 Today we have the right number, 86, 82.

03:01 Well, let's say 80 thousand.

03:04 We have an expectation of 28, 30 million reais a year.

03:10 If you increase the average ticket by 10 reais,

03:15 10 reais, we're already at 40, 40 and a few million reais,

03:18 just the fans.

03:19 So we're talking about the arena,

03:21 making money without any event, without any show,

03:24 at 80, 120 million reais.

03:27 Then you take events, shows,

03:31 that we're planning.

03:34 This year we already have, we have three shows,

03:36 but they are part of the arena's opening schedule,

03:39 we have Paul McCartney, we're studying two more,

03:42 always, until the moment,

03:45 inside the windows that football allows.

03:48 This is very important because the athlete is the owner of the arena.

03:53 He's the one who decides, the priority is football,

03:56 but he's the one who decides when he opens his hand or not.

03:59 But the idea is always football.

04:02 And we try to fit the events there,

04:05 and eventually another variation can happen.

04:09 If we make 20, 30 million reais with events,

04:17 which I think is conservative,

04:19 but I don't know how to say it right yet,

04:23 we're talking about 150 million reais in earnings.

04:26 So I think the arena brings a substantial increase

04:32 in the athletic earnings.

04:34 [BEEP]

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