Augtraveler has combined Augmented Reality (AR), Geo-Fencing and Multimedia to provide an enhanced experience for travellers at UNESCO World Heritage sites in India. The judges were impressed by how the app draws users’ attention to engage with authentic cultural environments and purchase local arts and crafts. Craftspeople are trained to add their products and services on Augtraveler’s Curated Online Marketplace, and its platform is open for other ‘authored experiences’ too. In the light of the Covid-19 crisis, Augtraveler facilitated individual self-guided touring and signposted opportunities to meet with and purchase from local people.
