IRTA 2021 - Immersive Trails

Immersive Trails is a research-driven company that runs guided walking tours of Kolkata (and beyond) for locals and tourists to connect with diverse communities, and support urban heritage conservation. When Covid-19 struck, they started offering free, live virtual events on social platforms. Their India’s Oldest Chinatown Walk was converted into a virtual product by combining walkthrough videos and 360-degree photographs, apart from archival images, newspaper clippings, and documents for a global audience. Immersive Trails has been able to demonstrate scale, depth of audience engagement, and the ability to go beyond the geography they started in.


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