In a chic and captivating campaign, Zendaya has taken center stage as the face of smartwater’s latest endeavor. The fashion-forward star has embraced the theme of “Keeping it Smart” while donning exquisite ensembles crafted by up-and-coming designers Chet Lo, Conner Ives, Di Petsa, Nensi Dojaka, and Aaron Esh. The campaign highlights the message of embracing creativity and uniqueness, with Zendaya posing in bespoke outfits that challenge convention.

Her dynamic looks include a striking blue skirt-top combination by Chet Lo, a sleeveless wrap dress designed by Aaron Esh, and an eye-catching Conner Ives floor-length purple creation with a hood. The campaign not only showcases Zendaya’s impeccable style but also aligns with smartwater’s celebration of breaking boundaries and pursuing success on one’s own terms.

The collaboration extends its reach to support the British Fashion Council as smartwater joins forces with these emerging designers. As Zendaya graces the campaign with her presence, the synergy between fashion and innovation is beautifully exemplified, resonating strongly with the aspirations of the present generation.