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00:00 Lionel Messi has set a new and impressive record in the US,
00:03 proving that not even the biggest stars of American sports can match his influence.
00:08 The Argentine number 10 has had an immediate impact both on the field and in terms of sales,
00:13 setting a new record shortly after his arrival at Inter Miami.
00:17 According to sports merchandise company Fanatics,
00:21 Messi's Inter Miami jersey has broken the sales record,
00:24 and it is now extremely difficult to find one of these items as everyone wants to wear pink.
00:30 In fact, more Inter Miami merch has been sold since Messi's arrival
00:33 than the entire year of 2023, when they were just another MLS team.
00:38 Since Messi's arrival, Inter Miami has been the best-selling MLS club on Fanatics,
00:42 with 50% more merchandise sold than its closest rival.
00:45 Fanatics also confirmed that the first 24 hours of Messi jersey sales
00:50 were the best 24 hours for any player changing teams across all sports,
00:55 surpassing Cristiano Ronaldo joining Manchester United in 2021,
00:59 Tom Brady joining the Tampa Bay Buccaneers in 2020,
01:02 and LeBron James joining the LA Lakers in 2018.
01:05 Messi's impact on the field has been just as impressive.
01:08 In the three matches he has played in the League's Cup,
01:10 he has scored five goals and provided an assist,
01:13 accounting for 75% of Inter Miami's offensive play.
01:18 (Music)
01:21 [BLANK_AUDIO]