Overstock.com , Relaunches , Bed Bath & Beyond.
On August 1, Bed Bath & Beyond
relaunched under a new owner after
declaring bankruptcy earlier in 2023.
NBC reports that the iconic home
goods retailer's website was relaunched
by the new owner, Overstock.com.
According to Overstock CEO Jonathan Johnson,
the goal is to capitalize on Overstock's business model
combined with Bed Bath & Beyond's known brand name.
According to Overstock CEO Jonathan Johnson,
the goal is to capitalize on Overstock's business model
combined with Bed Bath & Beyond's known brand name.
Johnson said that customers visiting the relaunched
site will receive up to $50 of loyalty reward points
reinstated from former membership accounts.
A number of other perks will also be helping to promote
the new site, including 20% off, along with existing
rewards for members of Overstock's loyalty program.
Customers who download the new
Bed Bath & Beyond mobile app will also
receive 25% off initial purchases.
NBC reports that Johnson said that Overstock would
be adopting the Bed Bath & Beyond name because , "we really liked their name,
and it was an iconic brand people loved.” .
People view Overstock as liquidation,
which is what we were 25 years ago when
we started, but that’s not what we’ve
been for the past two decades, Jonathan Johnson, Overstock CEO, via NBC.
In June, Overstock announced a $21.5 million
cash deal to acquire Bed Bath & Beyond's
intellectual property and digital assets.
In June, Overstock announced a $21.5 million
cash deal to acquire Bed Bath & Beyond's
intellectual property and digital assets.
In April, Bed Bath & Beyond filed for
Chapter 11 protection after repeatedly
failing to reboot its long-running business. .
In April, Bed Bath & Beyond filed for
Chapter 11 protection after repeatedly
failing to reboot its long-running business.